Aug 30, 2013 | Mobile, Regulation
MEF, the global community for mobile content and commerce, has published analysis into how the top 100 free mobile apps inform consumers about their use of personal data. More than a quarter (28%) of the top 100 apps available from the App Store and Google Play still...
Aug 27, 2013 | Mobile, Regulation
Google has updated its Play Store policies in a bid to crack down on apps that send ads and create shortcuts of websites on users’ homescreens without permission. The move means that apps now cannot send users ads on the notification bar or create shortcuts on the...
Aug 27, 2013 | China, Mobile
Baidu is letting users preview mobile apps without needing to download them, as the Chinese search giant looks to expand into mobile. Baidu’s free ‘Light App’ platform will run other apps, giving users a chance to access them without having to install them...
Aug 22, 2013 | Mobile, Search engine marketing
The first benefits of Google’s $1 billion acquisition of map software service Waze will appear today. Real-time traffic reports from Waze app users will now appear on the Google Maps app for Apple iOS and Android. The reports include accidents, road closures,...
Aug 22, 2013 | E-commerce and E-retailing, Mobile
eBay has plotted the top twenty locations where Brits are shopping with their mobile and has revealed Birmingham as the UK’s number one destination. Following Birmingham in pole position, the remaining top five locations are South London, Sheffield, Nottingham and...
Aug 21, 2013 | Facebook marketing, Mobile, Regulation
Facebook has joined with Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm to from Internet.org, a project dedicated to getting the internet to the five billion people who cannot get access to it. Watch this video promoting the initiative below: This coalition...
Aug 21, 2013 | China, Mobile, WhatsApp
China-based mobile chat app WeChat has reached 100 million registered international users, after doubling its user base in last three months, as the firm looks to rival WhatsApp on the global stage. The messaging service app cited its aggressive global marketing...
Aug 20, 2013 | Mobile, Online advertising, Unilever - Research, tips and news for marketers
Unilever has become the one of the first companies to sign up for a new web ID system that uses ads rather than letter and number codes in capcha boxes. MasterCard and Unilever are the early partners for Solve Media’s ‘Type-In’ advertising, which creates opportunities...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile
With Google Glass and other wearable technology on the way, what is their potential to revitalise the role of physical retail stores and drive sales both on and offline? A new study from Venda reveals over a quarter of UK consumers would wear Google Glass to unlock...
Aug 16, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online video
Häagen-Dazs has launched a ‘Concerto Timer app’, integrating 3D Kinect technology and video data that lets customers fill the time it takes for their ice cream to thaw once its leaves the freezer. The musicians will entertain users for two minutes because, according...
Aug 15, 2013 | Facebook marketing, Mobile, Social media
Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report. AllThingsD reports that the VIP-only mobile app would help the famous reach out to fans, monitor their feedback,...
