Jul 10, 2013 | Mobile
Garmin has developed a portable head-up display (HUD) for cars that projects turn-by-turn sat-nav directions on to a vehicle’s windscreen. The app works with most Apple, Android and Windows smartphones to generate navigation information. The gadget can project...
Jul 9, 2013 | Mobile
Getting into the top 10 charts on Apple’s app store gives a huge boost for any mobile marketing strategy. New research indicates that apps need 4,000 paid downloads a day, earning $47,000 daily, to get into the top paid chart in the App Store. The figures, from...
Jul 9, 2013 | Mobile, Search engine marketing
Over one in five (21%) of the 2.5 million UK consumer online searches for hotels in May, were made using mobile devices, according to new research. The study, from digital marketing agency, Greenlight, indicates that the majority, 59%, were for hotels in the UK, with...
Jul 8, 2013 | Content marketing, Latin America, Mobile, Online advertising, Unilever - Research, tips and news for marketers
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...
Jul 8, 2013 | Mobile, Online advertising, Regulation, Social media
More than half (52%) of Brits would rather share details of their sexual orientation than their mobile number, and on average have four email addresses and two mobile phones registered to them, according into new research looking into consumer attitudes to online...
Jul 8, 2013 | Mobile
Apple is rumoured to be working on a budget version of its iPhone device to rival Android in the low-cost smartphone market. These new pictures, leaked last week, suggest that the new iPhones will come in multiple colours and a plastic build for the first time....
Jul 8, 2013 | Mobile
One third (32%) of smartphone shoppers are using their mobiles to make a purchase on a weekly basis, a number which has almost doubled in the past 12 months, with an additional 25% of smartphone shoppers now purchasing items every month. The research from...
Jul 8, 2013 | Mobile
45% of UK smartphone users say they would switch mobile network provider if it meant they could significantly reduce holiday data roaming charges according to a new survey. The findings come in the wake of new rules forcing phone companies to cut data roaming charges...
Jul 5, 2013 | Content marketing, Facebook marketing, Mobile, Social media, Twitter marketing
The battle between the short form video apps continues this week, with Twitter’s Vine adding 15 channels and a ‘revining’ feature to win back users from Instagram. The Twitter-owned app issued its biggest update to date for iOS Wednesday, bringing a number of new...
Jul 5, 2013 | Mobile
Mobile network operator EE has launched “double speed” 4G LTE in twelve British cities offering download speeds of 40Mbps via a new 2x20MHz LTE network. The speed increase has been aided by allocating more of EE’s spectrum to its LTE network —...
Jul 5, 2013 | Mobile
Samsung has bought Boxee, a firm that lets subscribers record television shows to the cloud via a set top box and then stream them to the device of their choice. The South Korean electronics giant said it had “acquired key talent and assets” from the...
Jul 4, 2013 | Marketing through gaming, Mobile
Microsoft is working on a touchscreen that lets users manipulate and even ‘feel’ 3D objects, using haptic technology which could have many future applications for the likes of web browsing, gaming, design and medical research. Watch this video from the Independent...
Jul 4, 2013 | E-commerce and E-retailing, Mobile
Retailers are still divided over whether to help or hinder ‘showrooming’ -shoppers viewing items in-store, then checking prices and buying on their mobiles, according to new research. The survey, commissioned by retail and shopper creative agency Live & Breathe,...
Jul 4, 2013 | Mobile, Online video
Yahoo has bought movie making app Qwiki as the internet giant continues its expansion into the mobile market. Watch this video from Qwiki promoting the new deal here: The move marks another mobile acquisition for CEO Marissa Mayer as the firm looks to target the...
Jul 2, 2013 | Australia and New Zealand, China, France, Germany, Mobile, UK, USA
Android continues to dominate the global smartphone market, with Windows Phone slowly catching Apple’s iOS in second place, according to new data. The study, carried out in May 2013 by market research analyst Kantar found that Android has the strongest presence in...
Jul 2, 2013 | Mobile
Apple has applied for a trademark for ‘iWatch’ in Japan, as the wearable tech battle heats up. The trademark application, submitted on June 3 and released on the Japan Patent Office website last week, would cover computers, computer peripherals and wristwatches, an...
Jul 1, 2013 | Marketing through gaming, Mobile
Google is reportedly expanding it Android mobile a game console, smartwatch, and an updated version of the Nexus Q, all powered by the mobile operating system. Watch this video report from the WSJ below: According to the Wall Street Journal, Google is looking to...
Jun 28, 2013 | E-commerce and E-retailing, Mobile, Search engine marketing
Consumers made a total of 3.2 million online searches for flights in May, over 17% of which were made on mobile devices, reveals a new independent report, “Flights Sector Report – Issue 9”, by digital marketing agency, Greenlight. The report charts the most popular...
Jun 27, 2013 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile
Apple’s Passbook feature, baked into all their phones since September last year, is providing a real competitive advantage to many retailers who are using it for location based marketing purposes particularly mobile coupons. Retailers are beginning to wake up to...
Jun 27, 2013 | Mobile
The UK’s mobile advertising market will rise by 90% this year, given the digital ad growth due to the increased use of internet on smartphones and tablets, according to new research. The data, from eMarketer, indicates that digital ad spending in the country has...
