Dec 19, 2012 | France, Germany, Mobile, UK
Apple leads the UK Smartphone market, but Samsung is catching fast, and Android has strengthens its position as the top operating system in the top 5 European markets, according to new data looking at mobile trends in Europe. The research, from comScore,looks at key...
Dec 14, 2012 | Mobile, Search engine marketing
Google’s new standalone Maps app for iOS has just gone live in the App Store, following Apple’s controversial decision to replace it with their own brand of mapping software. The move was widely criticised after numerous mistakes were found in Apple Maps’...
Dec 14, 2012 | Mobile, Online advertising
Google has updated its mobile advertising tools, tweaking its in-app image ads in a bid to reduce unintentional clicks on small mobile screens. Google found most of the accidental clicks on app image ads happened at the outer edges of the ad, no doubt because people...
Dec 13, 2012 | Marketing through gaming, Mobile
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and...
Dec 12, 2012 | Mobile, Search engine marketing
Consumers by far favour using search engine apps to brand apps when using smartphones to search for information on products and services, according to new research. The study, from the Direct Marketing Association, reveal that seven in 10 (68%) UK smartphone owners...
Nov 9, 2012 | Mobile, Online advertising, Search engine marketing
Google has launched ‘Free Zone’, a new mobile web service aimed at giving millions of people in the developing world to access the Internet (and Google’s ads) via basic mobile phones without data charges. The service will intitially roll-out in the Philipines,...
