#AutopilotWhopper: Burger King turns smart car bug into ad campaign
Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.
TikTok picks Poplar for augmented reality push
3D and AR creative platform, Poplar has been selected as one of TikTok’s global AR content creation partners.
TikTok grows up: new marketing platform and AR ad formats for brands
Popular social media app TikTok is opening up to brands with a new initiative, launching a platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
No programming required: Amazon Web Services launches ‘Honeycode’ to help businesses build apps and websites
Amazon Web Services has launched Amazon Honeycode, a fully managed service that allows customers to build mobile and web applications – with no programming required, with Slack and SmugMug among customers already planning to use the service.
Remote work forever? 40% of managers considering staff home working ‘beyond pandemic’
Two fifths of managers believe their company would benefit from remote working in the future, and would consider encouraging their company to be fully remote beyond the pandemic, according to new research.
FMCG marketers predict long-term impacts of Covid-19 on budgets
Covid-19 is set to have long lasting impacts on marketing in the sector, with two-thirds of major brands had marketing budgets cut or frozen, with experiential marketing initiatives put on hold for the long-term.
Ford teams with Vodafone for 5G electric vehicle production
Ford is working with Vodafone Business to unlock the potential of 5G to future-proof electric vehicle production.
Brits now spending a quarter of lives online – Ofcom
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Cannes Lions launches ‘classic’ ad collection after awards postponed
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
Apple lets App Store developers challenge guidelines
Apple has updated how it handles App Store disputes with third-party developers, letting developers appreal violations and no longer delaying updates to fix functions.
What agencies want from clients: Brands missing out with wrong KPIs and cost-centric focus
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Ikea launches ‘Everyday Experiments’ website to showcase digital interior design trends
Ikea’s research and design lab Space 10 has launched a web-based platform EverydayExperiments.com, which gathers some of the most interesting interior design digital trends.
Brands invited to #BrandShareTheMic for black voices and talent
Youth marketing agency Livity has set up a new initiative called #BrandShareTheMic as a call to arms for brands – and the agencies supporting them – to take positive action to showcase the spectrum of standout Black talent by magnifying their voices on Friday 3rd July.
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
‘Propeller offices’: A solution for remote and office work during a pandemic?
Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.
How has COVID-19 impacted business’ abilities to communicate with customers?
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
The UK government’s contact-tracing app will not be ready before winter, a health minister has said, despite initially being promised to go live in mid-May.
TikTok works with Rachel Riley in education push
TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.
WhatsApp launches in-app digital payments service
WhatsApp has launched its first in-app payments service, following a beta test in India.
