Gaming apps projected to spend £37bn on user acquisition by 2022
App install spend in the gaming sector is set to more than double by 2022, reaching £37bn globally, up from £17bn in 2019, according to new research.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
Rise of remote workforce creates new protection and compliance risks
Consumer messaging apps have overtaken email for work communication via mobile, which in turn is creating new privacy and security risks faced by employers and employees, according to a new report.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.
Amazon to sell cashier-less tech to rivals
Amazon is to launch a new business line that sells the technology behind its cashier-less convenience stores to other retailers.
WeChat ‘censored coronavirus-related messages’ since January 1st
WeChat, one of China’s most popular social media apps, started to censor messages about the coronavirus a week before officials acknowledged the virus, according to new research.
Technology at work ‘impacting wellness and is the root cause of conflict’
80% of employees hoped that tech-enabled remote working capabilities would give them better work-life balance. However the reality is far different, with almost half (42%) claiming that new smart working practices are negatively impacting their work-life balance, according to new research.
Facebook ‘rethinks’ Libra cryptocurrentcy plans: Offering more inclusive wallet of dollars and euros
Facebook is reportedly rethinking its plans for its own digital currency, called Libra, after resistance from regulators and losing a number of big name partners.
UK decision makers ‘wasting time on valueless tasks’
On average, business and IT decision makers from UK organisations waste 27% of their time at work on tasks that do not add critical value, according to new research.
Revealed: Top 10 countries with the most female tech CEOs
A report last year found that less than 5% of women hold CEO positions at companies around the world. The number of women in leadership roles is still vastly behind men who hold these job titles, but how does the tech industry perform for women in CEO roles?
Smart ID: iProov provides biometric technology for Estonia’s digital identity programme
Secure authentication provider iProov has taken its technology live in Estonia’s state-certified digital identity programme.
Enterprises failing to adopt digital first strategies for global expansion
The majority of brands are still ignoring the benefits of a digital-first globalisation strategy, and instead focus their efforts on deploying a local sales team when entering new markets, according to new research.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Ex Ikea VP launches next gen AR start-up London Dynamics
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
TikTok ‘to reach 10 million users in the UK by next year’
Social video app TikTok is forecast to surpass 10 million users in the UK by 2021, representing more than 1 in 5 Brits, according to new research.
Huawei partners News UK for app news service
News UK has integrated its content apps with Huawei to give consumers three exclusive features on the mobile giant’s AppGallery store.
Publicis Sapient forms new AI lab
Publicis Sapient has announced a collaboration with Elder Research and Tquila to launch Publicis Sapient AI Labs (PS AI Labs).
Email marketing trends: mature consumers more likely to buy instore than online
Mature people aged 45 and over are more likely to want to respond to an email ad by buying instore rather than online, according to new research.
Universal gigabit broadband ‘could boost UK economy by £217 per person’
The full rollout of gigabit broadband would provide a boost to the economy of 0.7 percent of GDP by 2025, the equivalent of over £13bn, or an extra £217 per person a year, according to new research.
