Rise in global demand for location data
Global location tech company GroundTruth (formerly xAd) has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.
WhatsApp to add payments in messaging app
WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.
Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Soundcloud saved with $170m investment
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
Millennial trends: 16-24s mobile use ‘to overtake all other media combined’
The mobile tipping point is happening among 16-24s globally; the point in which internet users will spend longer on their mobile than all other devices combined, according to new research.
Snap shares dive 17% as user growth slows
Snapchat shares have plummeted 17% as the social media firm saw user numbers and revenues grow slower than expected and losses rise nearly fourfold, amid increasing competition from Instagram.
Google starts to tell publishers if their ads are annoying
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Facebook pulls plug on app for under-21s after just one year
Facebook has closed a video-focused app targeted at under-21s less than a year after it was launched.
White paper: IAB Europe offers guide to programmatic mobile
Mobile is driving consumption and usage and as such it is driving advertising spend, the 2016 IAB Europe AdEx Benchmark report reveals that mobile display grew by 52.9%.
Google and Facebook account for over a quarter of UK internet time
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
Middle East and Africa: 27% of digital consumers are ‘mobile-only’
The digital lives of internet users in the Middle East & Africa Region revolve around smartphones., with 3 in 10 digital consumers truly mobile-only, according to new research.
Google Play starts downranking poor quality apps
Google Play has started down ranking poorly performing apps, making them harder to find on the app store.
