Jul 5, 2017 | Mobile
Nearly a quarter (23%) of Brits use less than half of the functions on their smart gadgets and technology, with 26% admitting to paying for HD channels but not watching them, according to new research. The survey of 2,000 UK adults by etailer, LaptopsDirect.co.uk...
Jul 3, 2017 | Mobile, Regulation, Social media
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates. “Snap Maps”, launched last week, plots users and...
Jul 3, 2017 | Mobile, Social media
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram. Did you know brands on Instagram enjoy regular...
Jun 29, 2017 | Mobile
On the 10-year anniversary of the iPhone launch, app performance problems remain a major challenge, preventing many from realising their full potential, according to new research. As consumers have come to rely heavily on apps for everything from shopping and banking,...
Jun 29, 2017 | CPG, Mobile, Online advertising, Online video
Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology. While Tommy Hilfiger has been able to run its ground breaking chatbot through...
Jun 29, 2017 | Mobile
Apple iPhone celebrates its 1st decade today (29th June 2017), but how has the smartphone changed society? This new infographic from Neerja Softwares looks at some key facts and figures from one of the most iconic gadgets ever. Apple iPhone celebrates its 1st decade...
Jun 29, 2017 | Mobile
More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research. On the heels of WWDC, where Apple detailed new pass-sharing controls coming to Apple Wallet passes with iOS 11, digital...
Jun 28, 2017 | Mobile
The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research. A survey of 1,000 British adults published by ElectricTobacconist.co.uk as part of the UK Gadget Usage Report 2017...
Jun 23, 2017 | Mobile
The Mobile jury at Cannes handed its Grand Prix to a very unusual app, one that counts your sperm, at the award ceremony at the Palais. Jury president Andy Hood, head of emerging technologies at AKQA U.K., said the choice to honor the Seem app—created by Dentsu...
Jun 23, 2017 | E-commerce and E-retailing, Mobile
A new campaign that helped the Åland bank calculate the carbon footprint of every credit-card purchase has taken one of the top digital prizes as this year’s Cannes Lions Festival. The Åland Index Initiative for the Bank of Åland (Ålandsbanken) won a Grand Prix in the...
Jun 22, 2017 | Mobile
Whirlpool has won top honours at Cannes Lions for data, with a campaign that gave at-risk kids access to clean clothes to help them stay in school. In August last year, Digitas LBI and Whirlpool gave 17 schools in the US washers and dryers and found that this led to...
Jun 20, 2017 | Mobile
Ahead of the iPhone’s 10 year anniversary, Shutterstock has outlined how the iPhone has revolutionised design and photography in 10 trends shaped by the iPhone. These include: • Amateur photography: with an iPhone anyone can be a photographer • Vertical photos and...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 16, 2017 | Mobile, Online video
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Research by MediaCom showed that a third (33%) of...
Jun 15, 2017 | Mobile, Regulation
The EU has scrapped mobile roaming charges from today, meaning that using a smartphone for calls, text and internet away in Europe will cost no more than using it at home. The new “Roam Like Home” legislation effectively bans service providers from adding extra...
Jun 14, 2017 | Content marketing, Mobile, Online advertising
Samsung has struck partnerships with BuzzFeed and NowThis to give consumers access to immersive content, which is made possible by Samsung’s Gear 360. Since early June, BuzzFeed and NowThis have each been creating and publishing engaging videos and photos across...
Jun 13, 2017 | Digital marketing skills, Mobile
Uber’s CEO Travis Kalanick is rumoured to be taking a leave of absence for several months, amid accusations of discrimination and cut-throat practices at the taxi app firm, accoridng to a new report. The news comes as Emil Michael, a senior vice president, is...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 9, 2017 | Mobile
Boston Dynamics, known for its robots such as Atlas and BigDog, has been sold by Google to Japanese telecoms giant Softbank for an undisclosed sum. Boston Dynamics’ robots, which also include the dog-like Spot and the sprinting Cheetah, have become sensations on...
Jun 7, 2017 | CPG, Mobile
L’Occitane and ThreePipe utilised xAd’s Blueprints technology to draw polygons around specified stores identified as popular stores across UK high streets. Targeting those who were considering gifts for occasions such as Mother’s Day, L’Occitane used proximity based...
