Dec 23, 2016 | Mobile
Demand for Amazon’s smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer’s website. The voice-activated, “Alexa”-enabled smart speaker is currently lists it as out of...
Dec 23, 2016 | Mobile
From vouchers to ‘show-rooming’, smartphones have changed the way we shop. This infographic from Vouchercloud provides an insight into how the mobile consumer has developed over the years, as well as predictions as to the future growth of mobile commerce. Source:...
Dec 22, 2016 | Mobile
53% of people who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so – as long as they can block brands they are not interested in according to a survey. The research by...
Dec 22, 2016 | Mobile
Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research. The study, from Code Computerlove, found that mobile payment was voted the digital trend consumers most likely to adopt in 2017,...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 21, 2016 | E-commerce and E-retailing, Mobile
UK shoppers are increasingly relying on online and mobile devices during the Christmas period, according to new research from Salmon. Key findings: – Salmon identifies a Black Friday-style upsurge in mobile orders this Christmas, with on average a 26% rise in...
Dec 20, 2016 | E-commerce and E-retailing, Mobile
Online takeaway food service Just Eat has been on a spending spree, buying up two smaller rivals. The firm is paying £200m upfront to buy Hungry House, its biggest UK competitor, from the German group Delivery Hero. It has promised to hand over another £40m if the...
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
M&S leads the way on Instagram in the run-up to Christmas with 497,000 followers, data from social media analytics platform Iconosquare has revealed. Marks and Spencer has a huge presence on the photo-sharing application with 497,000 followers, with Waitrose...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Mobile, Online advertising, Online video, UK
UK’s OTT (over-the-top) viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment experience. The research from...
Dec 15, 2016 | E-commerce and E-retailing, Mobile
Seasonal TV specials are set to power dual screening over the Christmas period, with both traditional broadcasters and streaming-only sites exerting a huge impact on shopper behaviour, according to new data released today by eBay Advertising. The publisher has...
Dec 15, 2016 | Mobile
Snapchat has added the ability to chat in groups for the first time, as the chat app looks to take on the likes of WhatsApp, Instgram and Facebook Messenger. Under the new update up to 16 people can be added to one group. Like regular messages in Snapchat, group chats...
Dec 14, 2016 | Mobile
Google’s self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch. The name Waymo stands for “a new way forward in mobility” and the new firm...
Dec 14, 2016 | Mobile, Social media
Shazam has teamed up with Snapchat to integrate the music and video recognition app within the social network. This partnership will make it possible for users to Shazam from within Snapchat by pressing and holding on the Snapchat camera screen when music is playing...
Dec 14, 2016 | Content marketing, Mobile, Online video
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean...
Dec 13, 2016 | Marketing through gaming, Mobile
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking uswer numbers back in June. The news comes as Niantic has announced a series of other commercial announcements intended to...
Dec 9, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016. Created by agency Twofifteen McCann, Arnold Schwarzenegger...
Dec 8, 2016 | CPG, FMCG digital marketing food and beverages, France, Mobile, Online video, Viral and buyrals
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear. A Jumper specially designed to allows you to sparkle this Christmas thanks to a pocket where you can put a...
