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Third of UK women in tech say gender roles have regressed 10-20 years

Mar 8, 2021 | Skills

Gender roles have been set back significantly since the COVID crisis began stated 57% of respondents to a new survey of the UK tech industry released to coincide with International Women’s Day.

75% of senior marketers say creativity is being restricted by their leadership teams

Mar 4, 2021 | Content marketing, Online advertising, Skills

The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.

Cool or creepy? MyHeritage offers deepfake tool to reanimate dead

Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation

Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.

71% of large corporates to prioritise digital transformation in 2021

Feb 22, 2021 | Skills

Large businesses are preparing to lead the charge when it comes to digital innovation in 2021, with 66% saying that Covid-19 prompted them to overhaul their approach, according to new research.

Back to the future: Modern apps reimagined for the 1990s

Feb 19, 2021 | Content marketing, Marketing transformation

Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.

Fiverr buys creative talent platform Working Not Working

Feb 19, 2021 | Skills

Freelance job platform Fiverr has bought Working Not Working, a platform for high-end creative talent that’s used by the likes of Google, Netflix, Spotify, Droga5, and Wieden+Kennedy.

Young people missing out on flourishing tech job opportunities

Feb 18, 2021 | Marketing transformation, Skills

Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.

Weetabix sparks social media storm with Baked Beans mashup

Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals

Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.

Social vs search: 39.5% of Brits still use search engines to discover brands

Feb 16, 2021 | Marketing transformation, Search engine marketing

Brits are still using search engines more than social media to discover brands, according to new research.

Bumble dating app tops $13bn in market debut

Feb 15, 2021 | Content marketing, Mobile

Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.

Biden ‘pauses’ US TikTok and WeChat bans proposed by Donald Trump

Feb 15, 2021 | Mobile, Regulation, Social

US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.

Nightclubs may be shut, but Clubhouse audio chat app thrives as mobile hangout

Feb 15, 2021 | Content marketing, Marketing transformation, Mobile, Social

Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.

Social commerce on the rise: Shopify expands Shop Pay in-stream payments process to Facebook and Instagram

Feb 10, 2021 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Marketing transformation, Mobile, Social

Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.

LinkedIn reveals the top 5 fastest growing C-suite roles in the UK

Feb 10, 2021 | Skills

Chief Revenue Officer, Chief Growth Officer and Chief People Officer roles have risen in demand over the past year as companies navigated the global pandemic and managed the impact on business performance.

The 15 best Super Bowl ads: Wayne’s World, Dolly Parton and Cookie Monster lift spirits

Feb 8, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, USA

This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.

Smart cities: London and five European partner cities hit €250m investment in IoT technology

Feb 8, 2021 | IoT, Online advertising

London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.

Fashion retail: online phoenix rises from high street ashes

Feb 8, 2021 | Clothing, Content marketing, E-commerce and E-retailing, Marketing transformation, UK

As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.

Business leaders look to marketers to support return to growth in 2021

Feb 5, 2021 | Marketing transformation, Skills

Nearly three-quarters of UK C-level executives say customers now expect greater innovation from them and more than two-fifths (44%) are increasing marketing spend to help them adapt, according to new research.

Business leaders look to marketers to support return to growth in 2021

Feb 3, 2021 | Skills

Nearly three-quarters (74%) of UK C-level executives believe customers now expect greater innovation from them than before the pandemic, and nearly two-thirds (65%) are focused on creating new revenue streams.

Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’

Feb 3, 2021 | Online advertising, Skills

Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.

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