Mar 8, 2021 | Skills
Gender roles have been set back significantly since the COVID crisis began stated 57% of respondents to a new survey of the UK tech industry released to coincide with International Women’s Day.
Mar 4, 2021 | Content marketing, Online advertising, Skills
The vast majority (75%) of senior marketing decision makers feel restricted in their creative endeavours by boardroom executives.
Mar 2, 2021 | AR, Artificial intelligence, Content marketing, Marketing transformation
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Feb 22, 2021 | Skills
Large businesses are preparing to lead the charge when it comes to digital innovation in 2021, with 66% saying that Covid-19 prompted them to overhaul their approach, according to new research.
Feb 19, 2021 | Content marketing, Marketing transformation
Since the 90s, mobile technology has transformed the way we live and also the way we work. Computer Futures we have taken a nostalgic walk down memory lane, merging today’s well-known apps with available technology 30 years ago.
Feb 19, 2021 | Skills
Freelance job platform Fiverr has bought Working Not Working, a platform for high-end creative talent that’s used by the likes of Google, Netflix, Spotify, Droga5, and Wieden+Kennedy.
Feb 18, 2021 | Marketing transformation, Skills
Misconceptions and a lack of awareness are causing young people from diverse backgrounds to miss out on tech career opportunities, which are among the most Covid-proof.
Feb 16, 2021 | Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Social, Twitter marketing, UK, Viral and buyrals
Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.
Feb 16, 2021 | Marketing transformation, Search engine marketing
Brits are still using search engines more than social media to discover brands, according to new research.
Feb 15, 2021 | Content marketing, Mobile
Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.
Feb 15, 2021 | Mobile, Regulation, Social
US president Joe Biden administration will suspend former president Donald Trump’s proposed TikTok ban, as it assesses whether the short-form video app really poses a national security threat.
Feb 15, 2021 | Content marketing, Marketing transformation, Mobile, Social
Last month, Clubhouse’s valuation hit $1 billion, with high-profile names flurrying to the platform, from celebrities, CEOs, entrepreneurs and musicians, and recently garnering even more media attention with Elon Musk’s recent Tweet that he would be talking live on the social media audio app.
Feb 10, 2021 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Marketing transformation, Mobile, Social
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Feb 10, 2021 | Skills
Chief Revenue Officer, Chief Growth Officer and Chief People Officer roles have risen in demand over the past year as companies navigated the global pandemic and managed the impact on business performance.
Feb 8, 2021 | Content marketing, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing transformation, Online advertising, Online video, USA
This year’s Super Bowl brought ads from Bud Light, Cheetos, Robinhood, Chipotle, Pringles and many more to a locked-down audience hungry for live events. We round up the best of the bunch for your viewing pleasure.
Feb 8, 2021 | IoT, Online advertising
London, Lisbon, Milan, Bordeaux, Burgas and Warsaw have triggered investment of €250 million (£218..8 million) in smart technologies as part of the Sharing Cities programme, led by the Mayor of London.
Feb 8, 2021 | Clothing, Content marketing, E-commerce and E-retailing, Marketing transformation, UK
As iconic international high street retail brands like Topshop and Debenhams go online-only, the pandemic is driving the most extreme transformation in the clothing industry, questioning the viability of traditional business models.
Feb 5, 2021 | Marketing transformation, Skills
Nearly three-quarters of UK C-level executives say customers now expect greater innovation from them and more than two-fifths (44%) are increasing marketing spend to help them adapt, according to new research.
Feb 3, 2021 | Skills
Nearly three-quarters (74%) of UK C-level executives believe customers now expect greater innovation from them than before the pandemic, and nearly two-thirds (65%) are focused on creating new revenue streams.
Feb 3, 2021 | Online advertising, Skills
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.