Feb 10, 2015 | Email marketing, Mobile
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data. The study, from email delivery platform SendGrid, also found that email open rates on Android devices dropped 30% year-on-year while...
Feb 10, 2015 | Mobile, Social media
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it. Visit NBCNews.com for breaking news, world news, and news about the economy The picture messaging app has been angling to...
Feb 9, 2015 | China, France, Germany, Mobile, UK, USA
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years. Apple’s market share lead was just 0.1%, according to data from research firm Kantar Worldpanel. Apple’s...
Feb 4, 2015 | India, Mobile
Samsung has been overtaken as the largest seller of smartphones in India by local budget brand Micromax for the first time, according to new research. The study, from market research firm Canalys, indicates that Micromax accounted for 22% of India’s smartphone...
Feb 4, 2015 | Mobile, Online advertising
Android captured the majority (63%) of global mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks. Apple’s favorable position in Western markets, such as the...
Jan 30, 2015 | Mobile, Online advertising, Search engine marketing
Google reported fourth-quarter profits of $4.76bn (£3.16bn), up nearly 30% from the same period a year before, but revenue missed Wall Street expectations. The company’s revenue increased by 15% to $18bn, nearly the same amount as Apple’s actual profit...
Jan 29, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak. For the seventh quarter in a row the social network beat profit and revenue forecasts, with...
Jan 28, 2015 | China, Mobile, Online advertising
WeChat is testing ads with BMW and Coke among the first brands appearing on users phones, as China’s most popular social networking app explores ways to monetise its huge user base. A large number of WeChat users have received the first ads in the app’s...
Jan 27, 2015 | Mobile, Social media
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports. The New York Post reports that the self-destructing photo app will launch ‘Discover’ with partners Comedy...
Jan 27, 2015 | Facebook marketing, Mobile, Social media
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets. Facebook Lite is available in eight countries: Bangladesh, Vietnam, Nigeria, Nepal, South Africa, Sudan, Sri Lanka and...
Jan 26, 2015 | Facebook marketing, India, Mobile, Social media
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report. The research, from eMarketer, also reveals the...
