Jan 9, 2015 | Marketing through gaming, Mobile
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu. On average, 8.1m apps were downloaded each day, a 42 per cent increase on November 2013, driven by new iPhone ownership and a...
Jan 7, 2015 | E-commerce and E-retailing, Mobile, Regulation
Personalised card company Moonpig has disabled its mobile app “as a precaution” over claims the firm’s online security is “vulnerable”. The website, which lets customers purchase specially customised greetings cards, pulled its iOS and...
Jan 6, 2015 | China, Mobile
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world. The financial results come just a week after it was named the world’s most valuable tech...
Jan 5, 2015 | Mobile
Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently. The recent SEC filing leaves those investors unidentified, but reports from Bloomberg and TechCrunch both suggest technology company Yahoo...
Jan 5, 2015 | Germany, Mobile
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform. This new NFC campaign can be found in the latest edition of “SPIEGEL WISSEN: Das Auto...
Jan 2, 2015 | Mobile
As 2015 gets under way, Nielsen looks at some of the top trends in digital including the latest top U.S. smartphone apps and operating systems.
Jan 2, 2015 | Content marketing, Mobile, Online video
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time. Previously, refunds were made on a case-by-case basis...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Mobile
From a dog translation kit to a comedy club charging per laugh, technology took us in some strange directions during 2014. In this brave new world of toilet renting apps, hacked smart fridges and emailed NASA wrenches, we celebrate the weirdest news of the year. NASA...
Dec 22, 2014 | France, Germany, Mobile, UK
Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research. Content providers need to consider apps as a key vehicle for delivery, rather than a ‘nice-to-have’ to...
Dec 18, 2014 | Mobile
Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time. View the tool in action below: The tool would help people to talk freely on video conferences without worrying about language barriers....
Dec 18, 2014 | Mobile, Regulation
BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead. BT has entered into an exclusivity agreement with Deutsche Telekom and Orange in relation to the possible acquisition of...
Dec 17, 2014 | Mobile, Online video
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research. After decades of growth, there were 26.02 million households in 2013 with...
Dec 16, 2014 | Mobile, Social media
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which...
Dec 15, 2014 | Mobile, Online advertising, Social media
Key trends to check your 2015 plans against: • Hands-free future: Voice activation, smartwatches and even driverless cars show where mobile devices are heading- and where marketing dollars will follow as the ‘internet of things’ gains traction. •...
Dec 12, 2014 | Mobile, Twitter marketing
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report. eMarketer forecasts that overall US mobile ad spend is predicted to grow 50 per cent year-on-year in 2015, hitting $28.5bn...
Dec 11, 2014 | E-commerce and E-retailing, France, Mobile
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity. The partnership means donating to the Telethon is possible with just two taps on a...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 8, 2014 | Digital marketing skills, Mobile
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution. View this promotional...
Dec 5, 2014 | Mobile, Social media
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30. Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here: Evan Spiegel, CEO of the...
