Sep 18, 2014 | Marketing through gaming, Mobile, UK
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. The research, from Internet Advertising Bureau UK (IAB) looked into the habits of the British game-playing...
Sep 17, 2014 | E-commerce and E-retailing, Mobile
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research. New data from Rakuten Marketing’s affiliate network, Rakuten LinkShare, reveals the most...
Sep 16, 2014 | India, Mobile
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets. Watch this promo video for Android One below: The handsets provide...
Sep 16, 2014 | Content marketing, Mobile, Regulation
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices. The band’s first record in five years was made...
Sep 15, 2014 | France, Germany, Mobile, Online advertising, Online video, UK
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from...
Sep 12, 2014 | Mobile, Social media, UK, USA
Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds –...
Sep 10, 2014 | E-commerce and E-retailing, Mobile
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security. Watch the whole Apple event below: The announcement, at Apple’s annual conference marks the...
Sep 5, 2014 | Marketing through gaming, Mobile
Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge. Watch this promo video for the Z3 here: Owners of the new Z3 phone will be able to attach the new devices to an...
Sep 4, 2014 | E-commerce and E-retailing, Mobile
Here are the top digital marketing data and case studies that caught our eye. Mobiles overtake desktop for ecommerce traffic – IMRG More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now...
Sep 4, 2014 | Marketing through gaming, Mobile
Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR. Watch this launch video below: Working with the just launched Galaxy Note Edge, Gear VR features a removable front cover where curved smartphone slips in, acting as...
