Sep 4, 2014 | Mobile, UK
Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research. Conducted by Google,...
Sep 4, 2014 | China, Mobile, Search engine marketing
It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable omission…it doesn’t feature a screen....
Sep 3, 2014 | Mobile, Regulation
Following this week’s nude celebrity photo scandal, Apple has claimed that its iCloud storage system was not breached in the attack- instead hackers were able to guess their passwords by observing their behaviour online and in TV interviews. Watch this video from the...
Sep 3, 2014 | E-commerce and E-retailing, Mobile, UK
More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research. The data, from the IMRG, found that mobile sales rise to 40% for...
Sep 2, 2014 | Mobile
Nokia maps are soon to start appearing as default apps on Samsung’s Tizen smartphones, in a deal that would oust Google Maps. The new deal will see a test version of an Android app for Nokia’s Here maps included free on handsets and the Gear S smartwatch. The...
Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Sep 1, 2014 | Mobile, Online advertising
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will...
Aug 29, 2014 | Mobile, Online advertising
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads. Watch this...
Aug 28, 2014 | Mobile
Here are the top digital marketing data and case studies that caught our eye. US web trends: App use overtaking desktop and web browsing Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing,...
Aug 28, 2014 | Facebook marketing, Mobile, Online advertising
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all...
Aug 28, 2014 | China, Mobile, Social media, WhatsApp
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world. The news was announced by CEO and founder Jan Koum, who tweeted that the popular messaging app was...
Aug 28, 2014 | Facebook marketing, Mobile, Social media
Instagram has launched Hyperlapse, a new standalone app letting users shoot time-lapse videos, as the Facebook-owned firm continues to expand. Time lapse is a cinematography technique commonly used to show a plant growing or a cityscape going from day to nigh in a few...
Aug 28, 2014 | India, Mobile
Mozilla and Intex have launched the first Firefox OS phone in India, called the Intex Cloud FX and costing just £19.90 (1,999 Rs). The ‘Intex Cloud FX’ device is aimed at emerging markets consumers who are looking to upgrade from a feature phone to their first...
Aug 27, 2014 | China, Mobile
WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code. The firm, owned by Chinese internet giant Tencent, introduced to system earlier this month in a bid to capitalise the...
Aug 26, 2014 | Mobile
Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research. The study, from comScore, indicates that 52% of time spent on digital media now comes from mobile apps on...
Aug 26, 2014 | Marketing through gaming, Mobile, USA
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. The study, from comScore, found that the median iPhone app user earns $85,000 per year, which is 40% more than the median Android phone user with...
Aug 21, 2014 | Mobile, Online video, Social media, Twitter marketing
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Previously Vine users had to tap and hold on the screen for...
Aug 21, 2014 | Email marketing, Mobile
Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors. The new service, dubbed ‘Corner Store’ is available as an option via its main smartphone app and covers more than 100 items. The products...
Aug 21, 2014 | Brazil, China, France, Germany, India, Latin America, Mobile, Online advertising, Online video, UK, USA
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. The study, from GlobalWebIndex, found that the only places where traditional still leads are the UK,...
Aug 21, 2014 | Mobile, UK
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good. The study, from Deliotte, found that nearly a third of UK smartphone owners are not bothering to try a single piece...
