Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Aug 11, 2014 | Facebook marketing, Mobile, Social media
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics for advertisers. Under the new rules on the social network, app developers will not be able to...
Aug 11, 2014 | Facebook marketing, Mobile, USA
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. According to comScore, smartphone penetration in the March-June quarter continues to inch upwards (up...
Aug 11, 2014 | Mobile
Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research. Conducted to better understand people’s technology...
Aug 8, 2014 | Mobile, Social media
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too. Emu fills a gap in Google’s arsenal, as it already mines...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
Aug 6, 2014 | Mobile
Despite commanding 85% of the global mobile market, Google’s Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple’s iPhone and iPad operating system. The research,...
Aug 6, 2014 | Mobile, Social media, WhatsApp
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research. The study, from the KPCB 2014 Internet Trends report, looks at period of 2005 to 2014. Considering WhatsApp is just 2 years old, the...
Aug 6, 2014 | China, Mobile
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research. Watch this video covering Xiaomi’s latest smartphone launch here: Research from Canalys indicates...
Aug 5, 2014 | Content marketing, Marketing through gaming, Mobile
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. The game was pulled from app stores in...
Aug 1, 2014 | Mobile, Regulation, UK
The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale. Watch this video demonstrating Google’s latest driverless...
Aug 1, 2014 | Mobile, Regulation
With the rise of smart thermostats, wearable tech and even driverless cars, the Internet of Things is starting to become a reality. But new research by Hewlett Packard suggests password security and encryption issues could leave most of these current devices...
Aug 1, 2014 | E-commerce and E-retailing, Mobile
IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy. The app launch comes as part of its new 2015...
Jul 31, 2014 | Mobile
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost...
Jul 30, 2014 | Mobile, Social media
Instagram has released its new “one tap picture messaging app” Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week’s accidental reveal of Bolt’s existence...
Jul 29, 2014 | Facebook marketing, Mobile
Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change...
Jul 29, 2014 | Mobile
Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology. One version shows a receptacle band that could accept an external “iTime” module as...
Jul 28, 2014 | Mobile
Ryanair has announced that its new mobile app has been downloaded 1m times in the first 10 days since launch. The app includes a mobile boarding pass function and forms part of Ryanair’s strategy to improve customer services, following the company’s first...
Jul 25, 2014 | Facebook marketing, Mobile
Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days. An obvious...
Jul 24, 2014 | Facebook marketing, Mobile
Mobile advertising grew to 62% of all Facebook’s ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to...
