May 16, 2014 | E-commerce and E-retailing, Mobile, UK
Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys. The retail group has agreed a merger worth £3.8bn to bring the phone retailer into its fold, creating a new...
May 15, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, UK, Unilever - Research, tips and news for marketers, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Which 16 brands get a billion customers a year? Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global...
May 15, 2014 | Mobile
Google Glass is now on sale to anyone in the US for the price of £1,500, as the next phase of the ‘Explorer Program’ goes to the public. The augmented reality specs are still listed as the “Explorer Edition,” so this is still considered a beta...
May 12, 2014 | Latin America, Mobile, Online video
The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV. Games run from late afternoon...
May 9, 2014 | E-commerce and E-retailing, Mobile
Apple could buy headphone maker Beats Electronics for $3.2bn (£1.9bn), in what may be its biggest ever acquisition, according to a news report. The Financial Times says the deal could be announced as early as next week, marking Apple’s largest ever acquisition....
May 9, 2014 | E-commerce and E-retailing, Mobile, USA
Amazon dominates the online retail market in the US, but Apple’s iTunes now generates more sales than Staples and Walmart on the web, according to new data. Part of Apple’s 24% increase last year (to $18.3 billion) is due to an accounting change: For the first...
May 9, 2014 | E-commerce and E-retailing, Mobile
ZTE is selling its £69.99 Firefox OS smartphone, the Open C, exclusively through eBay ahead of its general release next month. The phone has been simultaneously launched on eBay in the UK, US, Germany, Russia and many other countries. It costs £69.99 SIM-free in the...
May 9, 2014 | Mobile, Social media
Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time. Previously, users could post, reply and comment on their blogs, but there was no way to create or edit the blogs...
May 8, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing is no longer an option...
May 8, 2014 | E-commerce and E-retailing, Mobile
An increasing number of consumers would rather pull out their smartphone or tablet inside a store than speak to a store assistant, according to a new report. The report from Deloitte found that more than half of the people surveyed admitted they prefer using a mobile...
May 8, 2014 | CPG, E-commerce and E-retailing, Mobile
Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research. The survey of 1,000 UK household shopping decision makers from leading retail and shopper marketing agency, Savvy Marketing,...
May 7, 2014 | Mobile, Social media, WhatsApp
Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data. Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram,...
May 7, 2014 | Mobile
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore. The U.S. smartphone operating system market has solidified into a two-horse race between the Android and...
May 7, 2014 | E-commerce and E-retailing, Mobile
Mobile accounted for 48,000,000 users in Italy during the three-month average ending November 2013, according to new research. The findings, from comScore, indicate that smartphone users represent 64.1 percent of the total Italian mobile audience, an increase of 23.5...
May 6, 2014 | Mobile, Online advertising
Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report. The free dating app lets users browse profiles of people near them, swiping left to reject them and right to...
May 6, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media
The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. The analysis of the fortunes of some of the world’s most famous brands by brand research company Millward...
May 6, 2014 | Mobile, USA
The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now...
May 2, 2014 | Mobile, Social media, WhatsApp
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. The new features, collectively called Chat, let users swipe the name of one of their friends in their Snapchat contact list to start a text...
May 2, 2014 | Mobile, Social media, USA
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile...
May 1, 2014 | Mobile, UK
Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”. Samba functioned as a virtual mobile network operator that used the Three UK platform and claimed to offer the country’s first free Mobile Broadband...
