Dec 12, 2014 | Twitter marketing
Tweets about the World Cup, US riots and the Ukraine crisis preoccupied UK Twitter users in 2014. Germany’s 7-1 semi-final defeat of hosts Brazil was the most tweeted event, and 1D singer Harry Styles’s tweet celebrating the band’s fourth anniversary...
Dec 12, 2014 | Mobile, Twitter marketing
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report. eMarketer forecasts that overall US mobile ad spend is predicted to grow 50 per cent year-on-year in 2015, hitting $28.5bn...
Dec 11, 2014 | Social media, Twitter marketing
Key trends to check your 2015 plans against: • Young upstarts breakthrough: Instagram bigger than Twitter as more visual and mobile friendly social networks (SnapChat, Line, WeChat) get user numbers in the hundreds of millions. • Dark social still untracked: More web...
Dec 2, 2014 | Online advertising, Online video, Social media, Twitter marketing
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets. Twittersphere: It is I, Skeletor! Now that I have...
Nov 27, 2014 | E-commerce and E-retailing, Twitter marketing
In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores. The service, dubbed ‘Twitter Offers’ also lets advertiser directly measure the effectiveness of these promotions. Users...
Nov 18, 2014 | Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. The 30- and 60-second spots from WPP’s Ogilvy & Mather and David show speeches...
Nov 18, 2014 | Social media, Twitter marketing
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach. Twitter has launched a new feature that lets let new users see what’s...
Nov 10, 2014 | China, Social media, Twitter marketing
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market. The social media platform has been blocked in China since 2009, mainly due to censorship reasons but also to protect domestic...
Nov 6, 2014 | Online video, Twitter marketing, UK, Viral and buyrals
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend. The...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Nov 3, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research. The data, from social discovery and sharing platform Shareaholic, details the traffic stats from eight of its...
Oct 30, 2014 | Social media, Twitter marketing
Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable. The news comes in stark contrast to the success of rival digital giants. Apple made $8.5bn in...
Oct 27, 2014 | Social media, Twitter marketing, UK
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum. Watch the moment captured on video via The Telegraph below:...
Oct 24, 2014 | Mobile, Social media, Twitter marketing
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android. Watch this video from Bloomberg discussing the deal here: The social network hopes will get its technology embedded in a new generation of...
Oct 17, 2014 | Social media, Twitter marketing
Ryanair is providing real-time information on every flight via a new Twitter account. The low cost airline will keep passengers up to date with all of its 1,600 daily flights, having created a Twitter feed to provide instant updates. The @RyanairFlights account can be...
Oct 15, 2014 | E-commerce and E-retailing, France, Social media, Twitter marketing
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet. It is the first time Twitter has agreed such a deal with a bank. The service functions via S-money, an electronic money...
Oct 14, 2014 | Regulation, Social media, Twitter marketing
Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users. Today we're taking legal action to provide more #transparency to our users about requests from the US government....
Oct 2, 2014 | Twitter marketing
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows. Developed with Twitter as part of a global partnership announced last year, the new Kantar...
Sep 25, 2014 | Mobile, Social media, Twitter marketing
Apple’s record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless. Watch this Bloomberg video discussing the issues here: A...
Sep 25, 2014 | E-commerce and E-retailing, Social media, Twitter marketing
Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network. When Amazon customers discover a Tweet from their favourite artist, expert, brand, or friend with...
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