Apr 8, 2014 | Social media, Twitter marketing
Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report. The Wall Street Journal cites ‘people familiar with the company’s plans’ as...
Apr 4, 2014 | Mobile, Online video, Social media, Twitter marketing
Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. The social network will be adding a messaging component to combine its core feature with regular messaging. The...
Apr 3, 2014 | CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and case studies that caught our eye. 5 digital challenges for the Chief Marketing Officer More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition...
Apr 3, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that...
Apr 2, 2014 | France, Online video, Social media, Twitter marketing
Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. The deals see Twitter snap up Parisian firm Mesagraph and the London-based SecondSync. Details...
Apr 1, 2014 | Australia and New Zealand, Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Twitter marketing, UK, Unilever - Research, tips and news for marketers, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2014 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Twitter marketing
TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research. The study, from the Council for Research Excellence (CRE) found...
Mar 31, 2014 | Mobile, Social media, Twitter marketing, USA
Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US. The research, from eMarketer, shows that...
Mar 28, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’ Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to...
Mar 28, 2014 | Online video, Regulation, Social media, Twitter marketing
Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria. The move comes a day after a court ordered the suspension of a ban on Twitter and comes as the...
Mar 26, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing, UK
UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research. The study, from Eptica, indicates that only 39% of companies were able...
Mar 24, 2014 | Facebook marketing, Social media, Twitter marketing, Viral and buyrals
Cancer Research UK has recieved more than £2m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral last week. The ‘no make-up selfie’ trend has helped charity Cancer Research UK raise...
Mar 10, 2014 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, Facebook marketing, France, Germany, India, Latin America, Mobile, Peru, Philippines, Russia, Social media, Twitter marketing
This chart shows the active users for the top 10 social networks by region. Respondents were asked the question “Which of the following services have you used/contributed to in the last month?”. Facebook proved to be popular across all regions, with 55% of...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Mar 10, 2014 | Online advertising, Social media, Twitter marketing
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report. While ad revenue increased an impressive 121% in the 12 months to 31 December 2013, compared with 2012, the...
Mar 6, 2014 | Facebook marketing, Social media, Twitter marketing
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online. Finances Online researched how men and women use social media and...
Mar 5, 2014 | Mobile, Social media, Twitter marketing, USA
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film...
Mar 5, 2014 | Social media, Twitter marketing
Businesses on Twitter will lose15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro. According to SocialBro’s sample data, famous or influential individuals (100,000+ followers) will...
Feb 28, 2014 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
In the month when Comcast bought global media giant Time Warner for $45bn, another massive $19bn deal also took place – for a single chat app. Facebook’s WhatsApp purchase caused many to question the social network’s confidence in its own growth. But...
Feb 25, 2014 | Twitter marketing
Twitter is rebranding its Ads API program on Twitter as the ‘Twitter Marketing Platform Program’, as part of an overall website revamp. According to a Twitter blog post, the new name reflects the network’s extension “beyond advertising alone...
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