Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
Facebook takes on Twitter with increased focus on news articles
Facebook is making news items more prominent in its News Feed, as the social network looks to challenge Twitter as the site of choice for discussions about current events. Facebook surveys show that on average people prefer links to high quality articles about current...How Twitter influences Christmas shopping (infographic)
As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas. Twitter found that it...Apple buys Topsy Labs to track social media
Apple has bought social media search and analytics firm Topsy, marking a significant investment into social networking- an area Apple has no strong presence in to date. Apple confirmed the acquisition but would not say why it bought the company, which specializes in...November round-up: Facebook vs Twitter ads, Google searches apps and Pinterest woos retailers
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...Content marketing trends: Articles, social media and eNewsletters top tactics (infographic)
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...Best Vines of the year: Lowes ‘lifehacks’ tops 6-second video ads
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...John Lewis ‘Bear and the Hare’ ad- how did Twitter react?
A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two...24 most popular social networks in the world
This chart shows the top 24 social networks by global monthly active users. Facebook leads with almost 1.2 billion monthly users. Interestingly, the list features many region specific social networks such as Qzone, a China-based social networking site, which ranked...Digital marketing formats: Which format generates the most value for marketers?
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...Twitter opens ads to small firms outside US
Twitter is letting small and medium-sized businesses outside the US advertise on the site for the first time, as the social network looks to woo brands a week after its IPO. The move will see Twitter opened its self-serve advertising platform to small and medium...Twitter takes ‘lifesaving’ alerts to UK
Twitter is talking its alerts service to the UK and the Republic of Ireland, with emergency services and government bodies signing up to the service, which will flag up emergency messages with text and pop-up alerts. Police forces in both countries have signed up to...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...Twitter takes on Storify with custom timelines
Twitter has added a new Storify-style feature that lets users create custom timelines around topics, hashtags or key words that they find interesting Users can now create custom timelines based on topics, hashtags and more from Tweetdeck. The topics could include...Twitter fail: Kellogg’s apologises for ‘tweets for hungry kid’s breakfast’ campaign
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
