Mar 5, 2013 | Social media, Twitter marketing
In a surprise move, Twitter has shut down the mobile apps of its TweetDeck social media management tool, in a bid to focus on its web versions. The move goes against the grain of many of its rivals, such as Facebook, which is starting to focus on mobile over web...
Feb 25, 2013 | Mobile, Social media, Twitter marketing
With more than 10m Twitter users in the UK, 80% are now using it while on the move. This infographic from Twitter and Compete looks at mobile use in the UK.
Feb 22, 2013 | Online advertising, Social media, Twitter marketing
Twitter has launched its API ad platform, as the micro-blogging service looks to boost revenue. The service, called Twitter Ads API (application-programming interface), helps advertisers in automating, streamlining and managing their process by providing them more...
Feb 22, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day. Social media monitoring and...
Feb 20, 2013 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Burger King has become the latest high-profile brand to fall prey to hackers, as its Twitter account was hijacked, resulting in its logo being switched to McDonalds and a tirade of offense tweets being sent out to its followers. Burger King’s Twitter account was...
Feb 15, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents. From 11th February, followers of the @MagnumUK Twitter feed will be invited to #GrabaSpoon,...
Feb 13, 2013 | E-commerce and E-retailing, Social media, Twitter marketing
Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets. Watch a video explaining how the service works below: The deal will see Twitter accepting American Express card purchases...
Feb 5, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Social media, Twitter marketing
A 35 minute power outage on the pitch at this Sunday’s Super Bowl XLVII led to a surge in traffic on social media, while Twitter thrashed Facebook in terms of advertising buzz, according to new figures. The Super Bowl showdown between the Baltimore Ravens and the San...
Feb 5, 2013 | Regulation, Social media, Twitter marketing
Twitter was hacked over the weekend, resulting in the passwords of up to 250,000 user accounts being exposed. Twitter said in a blog post that the passwords were encrypted and that it had already reset them as a “precautionary measure,” and that it was in...
Feb 1, 2013 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”. Using one of HMV’s official Twitter accounts ‘HMV Tweets’, staff...
Jan 30, 2013 | Online video, Social media, Twitter marketing
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results. The app, currently available on Apple’s iPhone and iPad, is designed to be a simpler version of YouTube,...
Jan 29, 2013 | Social media, Twitter marketing
Google+ is now the second largest social network in the world in terms of monthly active users, overtaking Twitter for the first time, according to new data. The data, from web benchmarking firm Global Web Index, indicates that Google+ had an estimated 343 million...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 16, 2013 | Twitter marketing
This chart shows the estimated growth of Twitter’s ad revenue. Projections show that by 2014 ad revenues will be over 800 million US dollars. The chart also shows year-on-year percentage growth. View larger image
Jan 16, 2013 | Twitter marketing
A Twitter campaign from Waitrose became the subject of ridicule during September 2012, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media. The supermarket invited Twitter customers to finish the sentence ‘I shop at...
Jan 16, 2013 | South Africa, Twitter marketing
To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The...
Jan 16, 2013 | Twitter marketing
Looking for a retail brand who has made best use of digital media to enhance the shopping experience? Then look no further than Sephora. This US-based beauty retailer has been incredibly savvy at seamlessly integrating all the latest web, social and mobile media...
Jan 16, 2013 | India, Twitter marketing
Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. Parle used Twitter to track stocks with consumers tweeting in about non availability of the baked snack Hippo. At...
Jan 16, 2013 | Twitter marketing
The Sweden institute used Twitter and citizens of Sweden to communicate and position Sweden as a progressive country. The image of Sweden is built with tweets as a dynamic, innovative and deeply human country. The campaign resulted in 26,000 followers from 120...
Jan 16, 2013 | Twitter marketing
Special K found a great way to generate online conversation / earned media around a new product launch. As part of the launch of their new Cracker Crisp product range the brand set up a temporary shop in London’s Soho and asked visitors to use Twitter in order to...
Page 22 of 24« First«...10...2021222324»
