Jan 16, 2013 | Twitter marketing
To engage with their young adult male target audience around comedy, and to create and spread positive earned media around the brand, ice cream brand Klondike created a campaign with Twitter at its heart. The Twitterverse audience was asked, through a video...
Jan 16, 2013 | India, Twitter marketing
Allen Solly used a Twitter- powered billboard to attract and engage with users to launch a new clothing collection. The billboard houses 52 shirts, each arranged with a solenoid and the new collection graphic behind it. With every tweet, a random solenoid would inch...
Jan 14, 2013 | Regulation, Social media, Twitter marketing
TweetDeck, the social media management tool owned by Twitter, risks being ‘dissolved or struck-off the register’ after failing to file its accounts for the second time, according to reports. Sky News reports that the UK company missed the deadline in September and...
Jan 7, 2013 | Social media, Twitter marketing
Twitter could be worth up to £7 billion as the company prepares to go public in 2014 according to a news report. The Guardian reports that the social networking site has been given its rough valuation by specialist financial research company Greencrest with findings...
Dec 19, 2012 | Twitter marketing
Twitter is testing a new tool that lets users download their account’s entire archive of tweets. Currently the option to download is only available to “a small percentage” of users but it follows Twitter CEO, Dick Costolo’s, promise earlier in...
Dec 13, 2012 | Social media, Twitter marketing
Twitter has unveiled its top trends of 2012, featuring the first tweet from Mars Curiosity rover to James Cameron’s Tweet from the bottom of the ocean. This video from Twitter looks back at 2012: The top two tweets of the year were from Barack Obama and Justin Beiber,...
Dec 3, 2012 | Social media, Twitter marketing
Pope Benedict XVI is to launch a personal Twitter account for the first time. The Vatican is expected to confirm the new account at a press conference on Monday morning, attended by officials from both the Catholic Church and Twitter. A Vatican spokesman told news...
Nov 26, 2012 | China, Social media, Twitter marketing
As Facebook passes the billion users mark, this infographic from Silverpop looks at the top 20 social networks in the world, and charts the growth of the medium of the past decade. Facebook and Twitter are the big hitters with one billion and 500 million users...
Nov 22, 2012 | Social media, Twitter marketing
Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction. The singer’s management put out a tweet to encourage fans to buy her brand new album...
Nov 19, 2012 | China, Social media, Twitter marketing
Chinese ecommerce giant Alibaba is reportedly planning to invest in micro-blogging platform Sina Weibo, as it looks to expand its social media reach in China. The report, from China Business News, states that Alibaba plans to buy a 15-20% stake in the Twitter rival,...
Nov 2, 2012 | Search engine marketing, Twitter marketing
A new algorithm developed at MIT University predicts which Twitter topics will trend hours in advance and offers a new technique for analyzing data that fluctuate over time. Twitter’s home page features a regularly updated list of topics that are “trending,” meaning...
Oct 23, 2012 | Social media, Twitter marketing
Twitter is reportedly testing alternatives to its ‘Favourite’ button, as the micro-blogging platform looks to compete with Facebook on social bookmarking tools. The favourite button is Twitter’s equivalent to the Facebook ‘Like’ and a way to show appreciation to a...
Oct 12, 2012 | Social media, Twitter marketing
Twitter has bought Vine, a start-up company that lets users share video content online. Vine is a three-man company, based in New York, which formed in June and yet to launch publicly. Terms of the deal were not disclosed. On its website, Vine describes itself as...
Oct 5, 2012 | Social media, Twitter marketing
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an...
Sep 20, 2012 | Twitter marketing
To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. See...
Sep 19, 2012 | Social media, Twitter marketing
Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets. In a blog post, Twitter said the changes gave users the opportunity to ‘make...
Sep 12, 2012 | Facebook marketing, Twitter marketing
Micro-blogging site Twitter is on course to make more money from mobile ads than Facebook for 2012, according to new research. The study, from eMarketer, projected revenues of $130m in mobile advertising revenues for 2012. By contrast Facebook expects to make just...
Sep 7, 2012 | Social media, Twitter marketing
Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process. The move has sparked anger form some developers, who have claimed the move could stifle the development of innovative...
Aug 31, 2012 | Social media, Twitter marketing
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends. Promoted Tweets and Accounts already target “users who share interests...
Aug 3, 2012 | Twitter marketing
Get the most out of Twitter: Statistics show brands what, when and how often to Tweet to maximize consumer engagement 1. What to Tweet? Keep tweets short with less than 100 characters. Include links to content and use hashtags (but not more than 2 in a tweet). Include...
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