Twitter tackles trolls with ‘shared block’ feature
Twitter is letting users to create a public list of abusive accounts they have blocked. Users are now able to export their own blocklists, or import other people’s – making it easier to expose users who are potentially offensive, aggressive, or just downright...Biggest TV moments on Twitter
Throughout the US TV season, fans have taken to Twitter to discuss edge-of-your-seat moments and minute-by-minute action. New research from Nielsen uncovers the most popular shows and social sharing moments from the last year. Whether to celebrate a game winning shot,...Spontex boasts ‘the cleanest Twitter account’ with blank tweets
Cleaning brand Spontex has launched a new Twitter campaign to promote its new broom, with an innovative ‘hidden message within a ‘spotless’ blank tweet. To promote the new Full Action System broom in France, the homecare brandlaunched French Twitter account...Sky turns Vines into games to promote hospital drama ‘Critical’
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK...Twitter lets advertisers set goal-based pricing schemes
Twitter is expanding its advertising offering, letting users decide to pay for their adverts based on whether or not they achieve their objectives, rather than simply paying per view. The new ad scheme, called objective-based campaigns,lets advertisers pay only for...Teens dub YouTube the ‘coolest’ social network ahead of Instagram
Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from...Social politics trends: How Twitter reacted to election debates
As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes...Boxing broadcasters attack Periscope pirates
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las...Twitter profits slump 30% despite user growth
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year. Revenues for the January to March period came in at $436m, less than the $450m analysts had expected, which Twitter attributed to the purchase of...Can social media win elections? Twitter ‘inspires some to change vote’
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another...Social media tips: How Twitter marketing can turn browsers into buyers
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase. From ordering home goods to splurging on spring fashion,...Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue. The feature will only be available on desktop devices in the US to begin with, however the...Down Periscope! HBO attacks Twitter over Game of Thrones live streaming
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Twitter maintains that the Periscope app complies with US copyright...Twitter cuts wasted words with ‘retweet with comment’ button
Twitter has launched a “retweet with comment” feature, letting users feature other tweets in their own posts without using up any of their 140 characters. Say more with revamped quote Tweet! Rolling out on iPhone and web, coming soon to Android....Twitter solves problems with crowdsourcing #PoweredByTweets challenge
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK. Twitter wants members of the British public to come up with an idea that either solves a problem using Twitter or “creates something...Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
