Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. UK retailers failing at email customer service (but improving on Twitter) Despite significant investment in digital channels, UK retailers are still only answering just over half (55%) of...Why direct mail still maters (and how digital can help)
While marketers still like to use print mail, they want more for modern campaigns. This new infographic from the Direct Marketing Association shows how digital innovations such as ‘clickable paper’ can boost relevancy and accountability. Ad mail users want to drive...Top UK tourism sites on social media
VisitWiltshire has been ranked number one in the first English Tourism Social Media Index, a league table which grades 126 regional tourism bodies in England according to social media performance by their official channels – Visit Cornwall and VisitLondon ranked 2nd...The Jockey Club signs programmatic marketing deal with RadiumOne
The Jockey Club, the company that owns Aintree, Epsom and Cheltenham horseracing venues, has entered into a technology partnership with programmatic media specialists RadiumOne to enable sponsors to target highly engaged horseracing fans across the entire web....Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Instagram marketing tips: How to boost brand awareness Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network...13 reasons why your brain craves infographics
You’ll come across infographics all over the web, but what made them so successful? This infographic from Neoman explains all. Source: http://neomam.com/interactive/13reasons/Google buys .app domain for $25m
Google has bought the .app domain name for $25m, using it as “a domain space for application developers”. The deal means that Google will be able to create web addresses like “google.app” or “android.app.” Google has its own domain registry where users...Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye. Can big data predict this year’s Oscars (again)? The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people...Barbie dolls get wired up to web
Mattel has launched the first Internet-connected version of its iconic doll Barbie, capable of having a conversation with their owner. Mattel has teamed up with ToyTalk for Hello Barbie, a version of the doll that can carry on a conversation via Wi-Fi and...Lego overtakes Ferrari as ‘most powerful brand’
The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari. The study, from brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. Ferrari was last year’s most...Valentine’s break ups: Which utility are customers most likely to ditch?
As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey. While most Brits are planning a romantic Valentine’s Day weekend, one in...Web stat firms Kantar and ComScore join forces
ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products and relationships. ComScore will issue 4.45% of its shares in exchange for the benefits of the alliance, while WPP will purchase...Google reveals robot dog… and starts kicking it
Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human. The device known as Spot was created by Boston Dynamics and has four hydraulic legs, a sensor head and the ability to navigate...Mobile money case study: How M-Pesa is driving Africa’s cashless future
While many customers in the US are only just getting used to Apple Pay, mobile money services such as Vodafone’s M-Pesa have been flourishing in Africa for years. M-Pesa (‘M’ for mobile and ‘Pesa’ is Swahili for money) is a mobile phone based money transfer and micro-financing service which launched in African markets in 2007. By 2010, M-Pesa was the most successful mobile phone based financial service in the developing world and it is the African continent which has become the world leader in the adoption of this platform.
