Oct 14, 2008 | Uncategorized
Source: Point Topic...
Oct 13, 2008 | Uncategorized
Source: Point Topic Point Topic: http://point-topic.com/
Oct 13, 2008 | Uncategorized
The latest Bellwether Report from the Institute of Practitioners in Advertising (IPA) has found that 35% of companies revised their marketing budgets down in Q3 against only 12% reporting a rise, writes The Guardian. The last quarter has seen the worst advertising...
Oct 10, 2008 | Uncategorized
A new survey by Vanson Bourne on behalf of 02 has found that budgets for mobile marketing are expected to rise 150% by 2013, writes Brand Republic. 60% of those polled thought that mobile marketing was better for close targeting, in particular for financial services...
Oct 10, 2008 | Uncategorized
Two significant moves from YouTube this month point at how Google plan to effectively monetise the online video giant. Brand Republic report on a new deal with iTunes and Amazon which will see YouTube integrate “Click to buy” buttons directly into videos....
Oct 9, 2008 | Uncategorized
A new study from Hall and Partners has found that nearly 75% of 18-34 male internet users spent over 10 hours/week online during Q2 2008, writes eMarketer. The study, carried out for Break Media, reported that 69% of those asked said that they could not live without...
Oct 7, 2008 | Uncategorized
New US figures from the IAB and PwC show that online adspend grew 15% year-on-year in the first half of 2008 to reach $11.5bn, writes ClickZ. Q2 adspend was up 13% year-on-year to $5.7bn but was down 0.3% from Q1 this year. Search revenues were up 24% to $5.1bn or 44%...
Oct 7, 2008 | Uncategorized
The latest IAB/PwC figures show that online advertising in the UK grew 21% year-on-year in the first half of 2008 to reach £1.7bn as the total ad market fell 0.7% to £9bn. Online took 18.7% of UK adspend, behind total press display (19.3%) and TV (21.7%). Search...
Sep 30, 2008 | Uncategorized
Here are the latest stats and figures from the past month. Monthly internet usage statistics for Germany, August 2008 Source: Nielsen/NetRatings Home/Work Panel monthly statistics Nielsen Online: http://www.nielsen-online.com Monthly top ten German parent companies...
Sep 30, 2008 | Uncategorized
New research from Hitwise has tracked how the behaviour of British internet users has changed since the onset of the credit crunch, writes Netimperative. Firstly consumers are heading online to save money: traffic to price comparison websites was up 20% year-on-year...
Sep 25, 2008 | Uncategorized
MySpace has launched its new MySpace Music service with content from Sony BMG, EMI, Warner and Universal, writes Brand Republic. The service allows users to listen to free streamed content, buy MP3s and create music playlists. Users can search for music by artist,...
Sep 25, 2008 | Uncategorized
Mobile phone networks are now more a more popular to access the Internet on the move than Wi-Fi, according to new research. Point Topic’s recent survey of mobile broadband users shows that the UK mobile phone companies have managed to grow their market share to 47% of...
Sep 24, 2008 | Uncategorized
MSN MexicoSeptember 2008 Eight years ago Mariate left the world of management consultancy and joined the team of just over a dozen people at MSN in Mexico City. She has played an instrumental role in helping to expand the role of commercial media on the internet in...
Sep 24, 2008 | Uncategorized
Google is to launch its much-anticipated mobile operating system ‘Andriod’ on T-Mobile’s upcoming G1 handset. The handset, set to launch on 22 October, will use the open source Android platform. It will include a full-featured Web browser and support for Google...
Sep 24, 2008 | Uncategorized
Sony Ericsson are launching their own version of an all you can eat mobile phone music download service, writes Telecoms.com. The new service, dubbed PlayNow plus, will go live in Q4 and will be based on the firm’s current PlayNow music store. The service...
Sep 24, 2008 | Uncategorized
The IAB has officially widened its remit to serve the mobile advertising industry, partnering with the ‘Big 5’ UK mobile network operators in the process. As of September 2008, the five UK networks – 3, O2, Orange, T-Mobile and Vodafone UK have formed a Mobile...
Sep 17, 2008 | Uncategorized
New figures from comScore Video Metrix show that over 27.4m UK internet users (or 78% of the UK’s internet population) watched 3.2bn videos during June, writes Netimperative. The average British online viewer saw 117.7 videos during the month – the highest...
Sep 16, 2008 | Uncategorized
New research from Juniper Research has predicts that total revenues from mobile user generated content (UGC) will reach over $7.3bn (£4.1bn) in 2013 from $1.1bn (£617.5m) in 2008, writes Telecoms.com. Social networking will become the leading mobile UGC revenue...
Sep 16, 2008 | Uncategorized
A new study by Ipsos Mendelsohn in the US has found that the average number of hours spent online increases with income, writes eMarketer. The study surveyed affluent heads of household and found that users in the highest earning tier (above $250,000) spent nearly 6...
Sep 12, 2008 | Uncategorized
Mobile network operator 3 has launched a new service for small firms, giving them free unlimited email. 3 Business, the new small business division of 3 (www.three.co.uk), now lets small businesses to send and receive work email, as well as web-based email from sites...
