Jul 15, 2008 | Uncategorized
Microsoft is expanding its available catalogue of video downloads with the addition of 10,000 films and TV episodes from the Netflix library, writes ENN. The service will launch in the Autumn and will be free to users who have accounts with both Netflix and Xbox Live...
Jul 15, 2008 | Uncategorized
Sony and Sky are teaming up to launch a video-on-demand service dubbed Go!View for Sony’s portable PSP device, writes Netimperative. PSP owners will have access to films, TV Shows and sport from a range of media suppliers including the BBC, Disney, ABC and Sky...
Jul 14, 2008 | Uncategorized
The IPA’s latest Bellwether report has found that online remained the only marketing sector not to experience budget cuts during Q2 writes Brand Republic. Growth in online marketing slowed to 6% over the previous quarter. In total 19% of firms surveyed increased...
Jul 14, 2008 | Uncategorized
Latest research from IDC confirmed that almost a quarter of the world’s population (1.4bn) were now connected to the internet, using it on a regular basis. This is another threshold in the progress towards a Digital Networked Society and the IDC are forecasting...
Jul 11, 2008 | Uncategorized
We’re really interested in the latest developments at Yahoo. The decision to open up its search technology to let users create their own engines feels like a classic long tail strategy and one that could step-change the firm’s search volumes. The Build...
Jul 10, 2008 | Uncategorized
New figures from Nielsen show that 15.6% of mobile phone users in the US (40m people), 12.9% of users in the UK and 11.9% of users in Italy are now using mobile internet services, writes BBC News. According to the firm a confluence of web-enabled devices, networks,...
Jul 10, 2008 | Uncategorized
US has highest internet penetration across 16 measured countries, Q1 2008
Jul 2, 2008 | Uncategorized
New research from radio audience measurement body Rajar has found that 9.4m people are now using online radio services on a weekly basis, writes Brand Republic. In total 14.5m people listened to online radio services during April and May, up 2.5m from November 2007....
Jul 1, 2008 | Uncategorized
Flash media files (SWF files) will now be searchable according to a new announcement from Adobe writes IT Week. The firm is working with Google and Yahoo! so they can incorporate Flash Player code into their search algorithms. This will mean that dynamic websites...
Jul 1, 2008 | Uncategorized
A new forecast from ZenithOptimedia predicts that online advertising is on course to take 10% of all global adspend during 2008, writes ClickZ. The firm has revised its last forecast from March to take into account the current economic problems. ZenithOptimedia now...
Jul 1, 2008 | Uncategorized
The latest mobile sector study from Juniper Research predicts that total payments made by mobile phones will be worth over $300bn by 2013, writes Telecoms.com. 40% of such sales are expected to come from mobile ticket purchases for transport, sport and entertainment...
Jun 30, 2008 | Uncategorized
Mobile network operator Vodafone has launched a service that lets users share photos and videos of music events on MySpace. The “Vodafone Music Reporter” interactive profile, hosted on MySpace, builds on the 2007 launch of MySpace on Vodafone mobile...
Jun 25, 2008 | Uncategorized
GroupM predict that global interactive marketing (including online, mobile and gaming) will take 15% of all adspend budgets by 2009, writes Brand Republic. GroupM expects interactive to continue to grow as traditional advertising media decline. According to the...
Jun 23, 2008 | Uncategorized
Facebook has surpassed MySpace in terms of global unique users according to new data published by ComScore, writes Brand Republic. Facebook’s user base grew 162% year-on-year from 47.2m to 123.9m in May 2008. MySpace grew 5% during the same period from 109.5m to...
Jun 20, 2008 | Uncategorized
65% of all mobile phone ad requests in Western Europe come from the UK, writes Netimperative. The research from AdMob show that it served 196,323,883 ad requests in the UK during May, equivalent to 65.1% of the total Western European figure. Spain showed the greatest...
Jun 20, 2008 | Uncategorized
65% of mobile phone ad requests in Western Europe come from the UK, June 2008
Jun 19, 2008 | Uncategorized
Types of connection with their respective use and percentage reach
Jun 18, 2008 | Uncategorized
Enders Analysis predicts that internet advertising will overtake TV as the UK’s biggest ad platform during 2008, writes Broadcast. The firm forecasts that online adspend will grow 26.4% to reach £3.56bn against TV which is expected to fall 2.5% to £3.39bn. The...
Jun 18, 2008 | Uncategorized
The long-running acquisition talks between Yahoo! and Microsoft have finally come to an end following Yahoo’s decision to work with Google, writes The Telegraph. The deal builds on the firms’ recent ad partnership and will see Yahoo! displaying Google ads...
Jun 13, 2008 | Uncategorized
New research from Clash-Media has found that over half of an average marketer’s budget is now dedicated to online marketing, writes Netimperative. The research shows that over 70% of firms use search engine optimisation, paid search and e-mail marketing. The use...
