Oct 24, 2016 | CPG, Facebook marketing, Social media, Unilever - Research, tips and news for marketers
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth. The campaign, created by R/GA London, aims to to tell a story that reaches parents and children around the world, and develop good dental care habits for life....
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Sep 20, 2016 | Unilever - Research, tips and news for marketers
Unilever has launched a campaign to tie the ‘social good’ work that its individual brands such as Dove and Persil have been doing back to the parent company. Called ‘Bright Future’, the campaign centres on a film which shows a young girl talking about changes...
Sep 20, 2016 | Online advertising, Unilever - Research, tips and news for marketers
Some of the world’s biggest brands, including Google, Facebook, Procter & Gamble, Unilever, the World Federation of Advertisers, Group M and the Interactive Advertising Bureau, have joined forces to tackle the reasons behind ad blocking. The Coalition for Better...
Aug 24, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
The shift to real time media, such as social media and chat apps, means that brands have to act much faster and test less, according to Unilever. Market researchers may need to begin with a “blank slate” as they try and adapt to the pressures of real-time...
Jul 20, 2016 | CPG, E-commerce and E-retailing, Unilever - Research, tips and news for marketers
Dollar Shave Club, the firm that shook up the men’s shaving industry, has been bought by FMCG giant Unilever for a reported $1bn. Neither Dollar Shave Club nor Unilever disclosed terms of the deal, but two sources familiar with the matter who were not authorized...
Jul 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad. The mobile advertising format developed by YOC contains the Video Ad Serving Template tag (VAST), making mobile campaigns more transparent and improving...
Jun 27, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues. In his keynote Cannes Lions 2016 seminar “The Future of Brands,”...
May 24, 2016 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Unilever’s chief marketing officer Keith Weed has said that ad blocking has come about because people find digital advertising irritating, and so advertisers and agencies need to rethink how they communicate with consumers on mobile devices. Speaking to CNBCs anchor...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc....
Apr 20, 2016 | China, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year. The percentage of the FMCG giant’s digital spend is now nearer 50% in digitally-advanced markets like the US and China. However, in...
Feb 16, 2016 | CPG, Mobile, Unilever - Research, tips and news for marketers
Mumsnet has launched a new app for expectant mums to track their pregnancy, with Unilver launndry brands Persil and Comfort on board as sponsors. The Pregnancy Tracker app is designed to help share the collected wisdom of other parents, “who have been there and...
Feb 8, 2016 | Unilever - Research, tips and news for marketers
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders. In 2015 Unilever launched the Foundry 50 initiative with Lions Innovation to bring...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 26, 2016 | CPG, FMCG digital marketing food and beverages, Unilever - Research, tips and news for marketers
Knorr has teamed up with TV show Come Dine With Me as part of a £2.7m brand refresh, that will see the stock cubes adopt ‘thermally reactive’ poster technology. The Unilever brand will run TV idents will be shown during episodes of the popular Channel 4 show and the...
Jan 26, 2016 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below… The new ads mark its first under a new agency, switching...
Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Oct 27, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, France, UK, Unilever - Research, tips and news for marketers
Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France. The world’s second biggest ad spender behind P&G said its total ecommerce sales were growing at 40% compared to 20%...
Oct 19, 2015 | CPG, Unilever - Research, tips and news for marketers
Unilever has topped a study looking into brands that achieve their philanthropic goals, ahead of with Philips and Lloyds . The study by creative agency, Radley Yeldar, indicates that Unilever’s ‘Bight Future’ sustainability strategy made the biggest impact of all the...
Page 3 of 9«12345...»Last »
