Case study: Persil targets digital mums with ‘mighty’ personalised stories for kids
In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This...Pot Noodle to pay for student’s tuition fees in Facebook search for ‘Scholar’
Unilever’s Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign. The winner will be given everything they need to live the Uni lifestyle including Pot...Cornetto’s ‘Love Plane’ takes tweets to the sky
For its latest campaign Unilever’s Cornetto launched a set of airplanes with a Twitter-connected banners, so summer lovers could declare their love in front of everyone on the beaches of Spain. The campaign, created by ad agency Lola / Lowe & Partners , Madrid,...Unilever targets ‘low-end’ mobile users in emerging markets
Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia. Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative...Unilever begins social recruitment drive in Middle East
Unilever Middle East is working with agency Digital Republic to build to firms social media recruitment hubs across the Middle East and North Africa. Under the new scheme, Digital Republic will look to build the ‘Unilever Careers’ portal’s presence across four...Knorr ramps up ‘Kitchen Academy’ as part of £12m marketing push
Unilever’s Knorr has launched ‘Kitchen Academy’, an online portal championing its team of chefs while inviting members of the public to share their own culinary tips. The Academy introduces Knorr chefs Igor, Sebastien and Luigi, who will develop and share tips...Unilever turns capcha boxes into ads with Solve Media
Unilever has become the one of the first companies to sign up for a new web ID system that uses ads rather than letter and number codes in capcha boxes. MasterCard and Unilever are the early partners for Solve Media’s ‘Type-In’ advertising, which creates opportunities...How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success
Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits – actor Ryan Gosling ‘refusing’ to eat cereal, astronaut Chris Hadfield singing Space...Viral of the week: Lynx debuts holiday dating app to ‘Get Le Girl’
Lynx has launched a humorous new dating app to help young men charm women and compete with their friends while on holiday. Find out why its our viral of the week below… The Unilever-owned brand created the app, called Get le girl, to assist young men on their...Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...Lynx tests Snapchat’s ‘self-destructing ads’
Lynx has become the second major brand in a month to use photo sharing app Snapchat in a new campaign. Snapchat has soared in popularity over the past year. The app lets people send photos and videos that self-delete after between one and 10 seconds after being...Unilever Brazil hires E-Tale for ‘Buy It Now’ retail ads
E-Tale has been appointed by Unilever Brazil to power online shopping transactions using the ecommerce firm’s Buy It Now technology. The deal will let visitors to Unilever’s Brazil websites purchase all available products through selected online retailers,...Shazam gets $40m funding boost from ‘world’s richest person’
UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire. Carlos Slim, owner of Latin American telecoms firm America Movil, is investing the money to expand Shazam’s reach in the...Unilever tests combined TV and web ad audience metric
Unilever and Mondelez are the first brands to sign up to Nielsen’s trial of a service to measure combined TV and online ad audiences. Nielsen claims its Cross-Platform Campaign Ratings measures audience data in a unique and previously-unreachable manner. The new...Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards
Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold,...Axe ‘space academy’ campaign scoops three Cannes Lions awards
London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK). Watch one of the campaign videos below: BBH’s...Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube
Unilever’s Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far. The film features a police sketch artist...Cannes Lions online video case study: Dove’s Real Beauty Sketches online video wins Cannes Cyber Lions Gold
Dove has been successfully engaging its female target audience with its ‘Campaign for Real Beauty’ for a number of years now. Through the use of innovative and integrated, multi-channel campaigns they have already amassed a significant following online. So to re-engage the audience in the debate needed some exceptional creativity and excellence in advertising communications. This latest activation of the brand communication idea, with one compelling 3 minute video at its heart, has surpasses all previous work and been their most successful yet. In this Cannes Lions online video case study we show you why…
