UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.
Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Rugby World Cup 2019 has teamed up with mobile video platform TikTok to launch a channel and hashtag challenge #Rugbyfever.
Google has released a huge database of deepfake videos, created using paid actors, designed to help systems detect fake videos that could be used to spread disinformation
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.
Apple has used its annual iPhone launch event to introduce detailed plans for its own streaming and gaming services.
With the Rugby World Cup kicking off later this month in Japan, most matches will be live early in the morning UK time, with 30% of fans already anticipating they will use ITV Hub to catch-up on the games, according to new research.
FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.
