Celebrities reveal their YouTube watch history in new Google series
YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.
Top tips: How brands can leverage a cultural moment to start a conversation
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
TV ad report: most viewers have second screen nearby
Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.
ITV joins up audience data on mobile and smart TVs with Meetrics
ITV has partnered with European ad verification company to become the first broadcaster in the world to make use of the IAB Open Measurement SDK, which is considered the most rigorous standard for In-App viewability measurement.
The rise of TikTok: Bytedance breaks billion monthly users across apps
ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.
Cannes Lions 2019 round-up: Social activism takes centre stage
As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.
Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign
Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.
Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize
This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.
“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India
Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.
KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile
Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.
The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose
Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and ‘doing good by stealth’.
Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.
Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”
Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.
Gender stereotypes banned in UK ads
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Video viral of the week: Momondo unites 61 strangers to form connecting tattoo
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.
Nike sells digital trainers exclusively via Fortnite
Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.
The Love Island effect: Influencer ROI ‘is more theatre than reality’
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
Budweiser supports England Lionesses in World Cup ad campaign
Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.
