European digital advertising sees fastest growth since 2011- IAB
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Whitepaper: The rise of data enabled TV advertising
Advertisers expect 40% of their TV advertising will be data-enabled by 2020, with the rise of smart TVs brining more sophisticated targeting techniques to commercials.
Apple splits iTunes into three parts
Apple is splitting iTunes into three apps for music, podcasts and film and shows, in bid to further persuade its product owners to sign up to its Spotify-style Apple Music service, as well as its recently announced Netflix rival Apple TV+.
D&AD Winner: NYT follows up ‘Truth’ campaign to focus on climate change
The New York Times launched a new ad on climate change, featuring reporting from correspondent Nicholas Casey and photography from Josh Haner, as part of its ‘The Truth Is Worth It’ brand campaign.
D&AD winner: How Nike gambled with politics for a big win
Last year, Nike courted controversy by working with NFL star Colin Kaepernick who famously kneeled during the national anthem in protest at police brutality towards black people. The ad earned praise, but also criticism (even from the US president himself). But did the gamble pay off for the brand?
NBC launches streaming news channel
NBC News NOW, the digital streaming service from NBC News, has launched with eight hours of continuous daily programming, from 3-11pm ET Monday through Friday.
Pet decision making: Greenies ad shows pet dilemmas
Dog dental treat brand Greenies has launched a new campaign highlighting the debatable decisions dogs sometime make.
‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
Roku woos TV advertisers with new streaming video measurement tool
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
VR film helping people with dementia wins new D&AD award
The Wayback, a series of VR films created for elderly people with Dementia, featuring positive moments from the past to trigger memories and spark precious conversations with carers and loved ones, has won a prize in a new category at the D&AD awards.
TV remains largest UK advertising channel for automotive brands
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
YouTube uses AI to help advertisers edit video for short form content
YouTube has unveiled its latest editing tool which aims to help advertisers optimise their content for mobile audiences.
YouTube Originals to go free with ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Live and Breathe teams up with The Virtual Influencer Agency
Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.
Instagram trends: Influencer use of #ad ‘has more than doubled in a year’
The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.
Alphabet revenue disappoints as YouTube ad sales fall
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.
Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...Alphabet revenue disappoints as YouTube ad sales fall
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below...Digital video advertising ‘now an integral part of cross-screen campaign strategies’
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today published its latest ‘Attitudes to Digital Video Advertising’ Report which provides insight into the growth drivers and adoption of digital video advertising across Europe, the ways in which video is being traded on both the buy-side and sell-side, and future trends.
