Young’s debuts hyper-targeted second screen TV ad campaign
Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands. The activity includes an innovative integrated and digital broadcast plan, will deliver Young’s longest running campaign...April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
Facebook asks governments for help policing internet
Facebook boss Mark Zuckerberg has asked governments and regulators to play “a more active role” in policing the internet and the standards of big online companies. Zuckerberg said firms such as his had huge responsibilities, deciding matters such as which...Comcast’s Freewheel launches ‘Drive’: OTT video ad solution
FreeWheel has announced the launch of its advanced ad suite for the UK market, ‘Drive’ is designed for a new era of integrated media-buying and campaign management for internet TV services.
AO stops all TV advertising to focus on digital
Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.
Apple takes on Netflix and Amazon with blockbuster streaming service
Apple has unveiled its decade-long project to build a TV subscription service, called Apple TV +, that will rival the likes of Netflix and Amazon Prime.
Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
End of consoles? Google launches streaming gaming platform Stadia
Google has revealed its plans for a video game streaming platform called Stadia, offering games on demand streamed through the cloud and linking up players in Twitch-style viewing.
Keep it simple: The secret to effective creative lies in low cognitive load
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
Six Nations enjoys World Cup bump as sponsors set for ad scrum
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship. The...Top tips: Five digital trends to watch in 2019
Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019. At the heart of digital product thinking is the belief that digital experiences should continually develop...Kingston rolls out eSports gaming campaign with Post Malone
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Top 10 CES gadgets: Automatic make-up, expanding letterboxes and walking cars
The Consumer Electronics Show in Las Vegas has ended for another year, with 5G, bendy phones and modular TVs dominating conversations. We look at 10 of the biggest innovations from the event, from the practical to the weird….
