May 20, 2019 | Ads, Content marketing, Mobile, Social, Video, Viral
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
May 17, 2019 | Ads, Content marketing, Social, Viral
With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
May 15, 2019 | Content marketing, Social, Viral
The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.
May 1, 2019 | Content marketing, Social, Video, Viral
The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.
Apr 30, 2019 | Ads, Content marketing, Search, Social, Video, Viral
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...
Apr 30, 2019 | Ads, Content marketing, News, Video, Viral
Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers. Alphabet, which also owns YouTube, reported $36.3bn (£28bn) in sales for the first quarter, below...
Apr 9, 2019 | Ads, Content marketing, Mobile, Social, Video, Viral
There is a strong link between video content and real-world outcomes but marketers need to find a new approach, according to new research. The study, by Unruly, the IPA and marketing consultant Peter Field, looks into the emotional and cognitive triggers of video...
Apr 9, 2019 | Ads, Content marketing, Video, Viral
Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it’s brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among...
Apr 3, 2019 | Ads, Content marketing, News, Social, Viral
Nearly two-thirds of people (63%) claim they’d continue shopping at businesses that stay silent about social issues they care about. Slightly fewer people (58%), however, would continue shopping at businesses that take stances on issues they disagree with. These...
Apr 2, 2019 | Ads, Content marketing, Video, Viral
With pet passports likely to be a thing of the past post-Brexit, Hotels.com has launched European fakeations so dogs can pretend they’re in their favourite European holiday destinations while staycationing in the UK. To avoid pet FOMO, Hotels.com has launched the...
Apr 1, 2019 | Ads, Content marketing, News, Video, Viral
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best...
Apr 1, 2019 | Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, Video, Viral
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…
Mar 21, 2019 | Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Social media, Video, Viral
McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.
Mar 14, 2019 | Ads, Content, Video, Viral
Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.
Feb 28, 2019 | Ads, Content marketing, Mobile, News, Video, Viral
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
Jan 17, 2019 | Ads, Content marketing, Social, Video, Viral
HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.
Jan 17, 2019 | Ads, Content marketing, Social, Video, Viral
Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.
Jan 17, 2019 | Regulation, Video, Viral
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.
Jan 16, 2019 | Ads, Content marketing, News, Social, Video, Viral
YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.
Jan 16, 2019 | Ads, Content marketing, Mobile, News, Search, Social, Video, Viral
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
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