Skincare brand Sanex has unveiled a “living mural” in Shoreditch, London, to celebrate the re-formulation of its Zero% shower gel range.
Created by global out-of-home specialist agency, Kinetic, the mural, the first of its kind for a personal care brand, is located in Shoreditch, London and highlights the new and improved 99% biodegradability of the Zero% shower gel range formula.
The mural is available to see on Ebor Street next to BOXPARK Shoreditch from today until 15th of September.
The newly formulated Sanex Zero% shower gel range is sulphate free and 100% vegan, and it comes in 100% recyclable packaging. Visually demonstrating the message that the new formula respects both your skin and the planet, Sanex has created a 50/50 mechanic showing a pregnant stomach on one side and the earth on the other. This visual representation can be seen on the mural, as well as throughout the wider campaign on social, online and through print media partnerships.
The Sanex formula re-launch comes as part of parent brand Colgate-Palmolive’s wider sustainability strategy which aims to make all of its packaging 100% recyclable by 2025. Building on ongoing efforts to help people make small, sustainable changes for the better, earlier this year Colgate launched the first ever recyclable toothpaste tube and has an ongoing partnership with TerraCycle.
Christina Havaldar Northern Europe Marketing Manager for Personal Care (Sanex and Palmolive) comments, “Our skin and bodies are part of nature’s eco-system and, since it’s conception, Sanex has been passionate about creating products that help to protect the skin’s natural barrier, while also being kind to the planet. Our new living billboard testament to this, showcasing exactly what our newly formulated Zero% shower gel range is all about in one image. It is our hope that the moss mural will be a visual reminder of the small changes we can all make for a better future.”
The mural is available to see on Ebor Street, E1 6AW until 15th of September.
