Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped […]
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the year, we look back at the key trends that shaped Facebook marketing in 2015, including the changing role of the ‘like’ button, the growth of social video and smarter ad tools.
Key trends to check your 2016 plans against:
Biggest 10 headlines of the year:
New dad Zuckerberg to give away 99% of Facebook shares
Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child.
Facebook brings free ‘basic’ internet to Africa with Airtel deal
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa.
New Instagram API ads ‘get 2.5 times more clicks than average’
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network.
Facebook adds six new emojis to ‘Like’ options
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’.
Facebook takes on YouTube with dedicated video platform
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.
Facebook starts collecting ‘like’ data on third party sites
Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…
Facebook buy button to turn brand Pages into ecommerce sites
After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites.
Facebook quits charging for ‘likes’ in ad price shake-up
Facebook is changing the way it calculates cost-per-click for advertisers, no longer using ‘likes’ and instead focusing on charging for clicks to websites and apps.
Facebook ‘Instant Articles’ lets mobile readers skip load times
Facebook has launched “Instant Articles”, a program that hosts publishers’ content in its app’s News Feed so users don’t have to click out and wait for websites to load.
Facebook used by half of world’s online population
Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month.
Facebook Messenger gets mobile payments
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app.
