New research from New Media Age and Lightspeed Research has found that 36% of British shoppers plan to shop more online and less in stores during the coming year. 89% of those polled believe that prices are lower online with 68% of shoppers also thinking that online shopping is cheaper than a trip to the […]
New research from New Media Age and Lightspeed Research has found that 36% of British shoppers plan to shop more online and less in stores during the coming year. 89% of those polled believe that prices are lower online with 68% of shoppers also thinking that online shopping is cheaper than a trip to the high street when other costs such as petrol, parking and travel are taken into account. Overall, shoppers thought online was better for range of products (by 81%), price (89%), ease of finding items (84%), convenience (78%) and price comparison (95%). Traditional retail however was preferred for customer service (70%) and lack of waiting time (70%). New Media Age hypothesised that the coming year could see some traditional retailers closing their bricks and mortar stores to become online-only businesses.
New Media Age: http://www.newmediaage.co.uk, 08/01/2009
Lightspeed Research: http://www.lightspeedresearch.com
