Facebook takes on FourSquare with McDonalds location-based voucher app

May 11, 2010 | Uncategorized

Social networking giant Facebook is venturing into location-based services, allowing users to add their whereabouts to status updates through a partnership with McDonalds. In a move that imitates popular mobile location based social network FourSquare, the social network will allow users to check in at any McDonalds outlet near them and receive reward coupons. Facebook […]

Social networking giant Facebook is venturing into location-based services, allowing users to add their whereabouts to status updates through a partnership with McDonalds. In a move that imitates popular mobile location based social network FourSquare, the social network will allow users to check in at any McDonalds outlet near them and receive reward coupons.
Facebook is hoping the trial will lead to it rolling out its geo-location services for other uses in the future. The move will allow Facebook to compete head-on with other location-based social networking platforms like FourSquare, which allow users to share their location with friends.
11/05/2010

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