GroupM predict that global interactive marketing (including online, mobile and gaming) will take 15% of all adspend budgets by 2009, writes Brand Republic. GroupM expects interactive to continue to grow as traditional advertising media decline. According to the firm’s study “Interaction: Addressable, Searchable, Social and Mobile” interactive media accounted for 11% of all adspend during […]
GroupM predict that global interactive marketing (including online, mobile and gaming) will take 15% of all adspend budgets by 2009, writes Brand Republic. GroupM expects interactive to continue to grow as traditional advertising media decline. According to the firm’s study “Interaction: Addressable, Searchable, Social and Mobile” interactive media accounted for 11% of all adspend during 2007. The study surveyed 35 countries and ascribed interactive’s growth to the development of more advanced handsets, cheaper laptops, faster broadband connections and the increasing use of Wi-Fi connections. In the UK, GroupM expect interactive adspend will reach 30% by 2009 (from 10% in 2005). The study also expects users to spend up to 46 minutes per day online (from 27 minutes in 2005).
From Brand Republic: http://www.brandrepublic.com, 25/06/2008
GroupM: http://www.groupm.com
