Here are the top digital marketing data and case studies that caught our eye. Email ads ‘make £38 for every pound spent’ Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK […]
Here are the top digital marketing data and case studies that caught our eye.
Email ads ‘make £38 for every pound spent’
Despite the surge of social media and chat apps, email marketing is making a comeback, with new research suggesting firms are reaping the rewards of better technology. Return on Investment (ROI) for UK email campaigns rose 53% to an average of £38 for every £1 spent in 2014, according to the DMA’s latest National Client Email report.
UK ad spend hits four year high as digital dominates
Digital ad spend grew 5.8% increase in 2014, with digital now accounting for most investment, according to new research.
UK digital ad spend growth to outpace US and Europe
UK ad spend is forecast to rise 5.4% in 2015, 60% faster than in US and Western Europe, according to new research.
Can social media win elections? Twitter ‘inspires some to change vote’
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another based on something they have seen on the social network.
Apple smartwatch launch: it’s crunch time
With the hotly anticipated global launch of Apple’s smartwatch only a few days away (April 24th), how do consumers feel about the device, and how many expect to be wearing one anytime soon? Latest research from GfK shows awareness of the launch is high, but there is confusion over what a smartwatch can do. Expectations of the price point are also some way out.
CASE STUDIES
Facebook case study: Necafe shows social power of a coffee with global experiment
Everyone has Facebook friends that we barely know in real life- but can a real cup of coffee bring us closer together? Nestle challenged a Facebook user with 1,200 Facebook friends to meet as many of them as possible over a two-month period- surprising them with two cups of coffee and film their reactions and conversations. This case study looks at how the coffee brand got 8 million views with a unique social experiment that put the brand at the heart of the story.
Nescafe Really Friends 2min from Charlotte Buisson on Vimeo.
The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.
5 examples of how Twitter marketing can turn browsers into buyers
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? This case study looks at 5 companies that used Twitter to convert consumers.
