Video platform Dailymotion enters a new partnership with the Danish tech firm AudienceProject, who will support the company in proving the positive impact of advertising campaigns running on its own video player.
A Google Japan advert is the most emotionally engaging Coronavirus campaign in the world, according to new research.
The Coronavirus pandemic has radically changed online behaviour, with UK adults spending a quarter of their waking day online during lockdown – a record high, according to Ofcom.
Cannes Lions has launched a website and documentary film showcasing 66 years of the best creative ad work, as the Covid-19 pandemic forced the awards show to scale-down this years event to an online-only version, with most awards to be judged in 2021.
Poor processes, few face-to-face meetings, a lack of focus on how clients can improve and the dominance of ‘cost-only’ KPIs mean brands are missing a major chance to enhance their relationships with agency partners around the world and deliver smarter communications, according to new research.
Youth marketing agency Livity has set up a new initiative called #BrandShareTheMic as a call to arms for brands – and the agencies supporting them – to take positive action to showcase the spectrum of standout Black talent by magnifying their voices on Friday 3rd July.
Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
Lickd has partnered with Universal Music Group and Universal Music Publishing Group to allow YouTube influencers access to famous songs and new releases from the company’s unrivalled music catalogue.
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.
Yahoo and The GEANCO Foundation has launched of “STOR14S,” a new global podcast featuring children’s short stories narrated by a renowned cast of leading actors and influencers, including Benedict Cumberbatch and Russell Brand.
Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.
Ethical and sustainable sourcing is now a top priority for buyers, and a key driver of eCommerce and omnichannel commerce success for manufacturers and distributors, according to a major global survey.
‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.
Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.
Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.
10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.
Hull-based broadband provider KCOM has today launched ‘Bigger than broadband’ an integrated brand campaign which celebrates the community spirit of the people of Hull and East Yorkshire during lockdown.
Nike has released a new advert in response to the Black Lives Matter protests with the slogan: “Don’t Do It”.
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
