Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe
Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.
Twitter fail: Snickers sparks outrage for Welsh language joke
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list
Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
Fighting keyword censorship: Mindshare and Skyy Vodka pilot LGBTQ friendly ad marketplace
Mindshare is developing a private marketplace in the US and UK, an initiative to help LGBTQ media titles win a greater share of advertising investment, with Skyy Vodka one of the first clients to sign up.
Ex Ikea VP launches next gen AR start-up London Dynamics
Michael Valdsgaard, former head of digital transformation at IKEA, has used his keynote speech at Retail Without Borders to launch his latest venture: a high-tech immersive commerce solution provider, London Dynamics.
Brands focused on customer experience ‘3 times more likely to exceed business goals’
Focusing on customer experience directly leads to higher business growth, according to new research.
The Trade Desk video ad campaign promotes open internet
Ad tech firm The Trade Desk has launched its new advertising campaign, directed by comedian Neal Brennan using humour to compare the advertising limitations of walled gardens, such as today’s popular search and social platforms, with opportunities of the open internet.
Travel site usability trends: Which brand comes on top?
User experience agency Sigma has released its latest research into usability and accessibility across ten of the UK’s favourite travel websites.
Ad of the week: Burger King serves up ‘mouldy Whopper’
Burger King’s latest ad campaign takes the bold step of showing its signature burger decaying in a time-lapse video to showcase its removal of artificial preservatives.
Google ‘to open up UK user data to US rules’ due to Brexit- report
Google is reportedly planning to move accounts of its British users to a US jurisdiction, opening up the sensitive information of tens of millions of Brits to UK authorities.
Event report: Salesforce brings LGBTQ+ representation in the media industry to the fore with Stonewall fundraising event
This week, Salesforce hosted its ‘Now You See Me’ event, exploring the representation of LGBTQ+ people in mainstream media, highlighting that there is a greater responsibility on the media to educate society.
Fashion and beauty retail trends: Reviews, discounts and photos most likely to drive online purchases
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Duolingo owl joins Angry Birds in marketing crossover
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
UK ‘has lowest numbers of subscribers to online editorial content’
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Rakuten Advertising unifies ad platform to link audiences with brands
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
