Fiverr debuts AI-powered ‘Logo Maker’ for brands
Fiverr is launching Logo Maker, a new service that uses AI to instantly match business buyers with automatically personalized logos, based on hand-crafted designs from vetted designers.
Instagram ‘now attracts a larger audience than Facebook among top brands’
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
Oscars 2020: Who got the most social media buzz in the UK?
This year’s Oscars saw history made, as South Korean film Parasite became the first non-English film to win Best Picture. New data looks at the films, stars and issues that got social media buzz this year.
Wilkinson Sword partners Evening Standard and Independent for newsjacking creative campaign
The Independent and The Evening Standard have partnered with Wilkinson Sword for a three-month campaign targeting key moments in the news agenda.
Valentine’s shopping trends: Tech gifts overtaking flowers?
This Monday will bear witness to the peak pre-Valentine’s Day rush for online shoppers in the UK, as they look to snap up last minute gifts for their loved ones in time for delivery – from top of the range tech to indoor greenery.
Pinterest beats expectations as user count increases 26%
Pinterest has beaten analysts’ estimates for fourth-quarter earnings, as the social media scrapbooking site has enhanced user interaction and expanded internationally.
Snapchat fails to meet expectations despite user growth
Snap stock fell more than 11% Tuesday evening after the company posted fourth-quarter results that failed to meet analyst expectations.
Spotify looks to podcasts to boost profits
Spotify has published its latest financial results, for the final quarter of 2019, as the streaming service looks to expand beyond music to boost profits hamstrung by royalty payments.
Industry capitalises on rise of premium video by investing in CTV and mobile
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Publishing ad metrics: Content verification technology ‘key driver of ad discrepancy’
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
AI reveals emotional impact of all 50 Super Bowl ads
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Top 3 digital transformation tips for 2020: Improving customer experience, digital presence and sales and marketing effectiveness
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Top 10 Super Bowl ads: Groundhog Day, Baby Peanuts and MC Hammer
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Marketing to gamers: social responsibility is key
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Who’s watching The Witcher? Netflix sparks controversy with new ‘2 min’ viewing metrics
Netflix beat growth targets internationally during the final quarter of 2019 but missed targets in the US, where rivals like Disney Plus grew in popularity.
Meghan Markle, Love Island, and Extinction Rebellion: The most talked about news topics in 2019
As we enter 2020 and the start of a new decade, Taboola has taken a moment to reflect on the most read-about topics of 2019. Across the world, people clicked on and consumed a number of different entertainment, general news, and sports stories – but, in the UK, there were a few key standout topics that garnered a great deal of attention
Lastminute debuts ‘Holiopathy’ ad campaign for January blues
lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
Instagram ditches IGTV video button due to ‘lack of use’
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
