Feb 10, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a...
Feb 9, 2017 | Argentina, Australia and New Zealand, Brazil, Chile, China, Colombia, Content marketing, France, Germany, India, Latin America, Mexico, Mobile, Online advertising, Philippines, Russia, Social media, South Africa, Twitter marketing, UK, USA
Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social. 2017 Digital Yearbook from We Are Social Singapore The report also found...
Feb 7, 2017 | Content marketing, Online advertising, Online video, Social media, USA, Viral and buyrals
Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action. On the pitch, the New England Patriots staged a dramatic comeback rally to defeat the Atlanta Falcons 34-28 in overtime at Super Bowl 51. But...
Jan 26, 2017 | Content marketing, Mobile
Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go. Google has recently announced that several Android applications are ready as Instant Apps. Although “thousands of...
Jan 16, 2017 | Content marketing, Online advertising, Online video
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams. The tool, dubbed ‘Super Chat’, lets anyone watching a live-stream on YouTube buy a highlighted message that will make their...
Jan 9, 2017 | Content marketing, Online advertising
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system. The move will see the platform, often used by high-profile industry members, change its...
Jan 6, 2017 | Content marketing, Social media
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016. Unilad has become well known on social media for its humorous fan-sourced...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 15, 2016 | Content marketing, Online advertising, Regulation
As marketers hand more and more control over to automated trading platforms, are they in danger of appearing on ‘fake news’ sites that could damage their reputation? New research suggests marketers are increasingly worried about brand safety in programmatic buying. A...
Dec 14, 2016 | Content marketing, Mobile, Online video
Digital marketing, technology and commerce consultancy, Amaze has revealed its top ten industry predictions for 2017. Its chief strategists and technologists have set out how human behaviour will influence digital advancements in the year ahead and what this will mean...
Dec 13, 2016 | Content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better...
Dec 9, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week. Mobile proved to be a key platform for viewers again this year. In fact, across the five Super Bowl ads on our Year-End...
Dec 9, 2016 | Content marketing, Online video, Viral and buyrals
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist. The ad features actor and rapper, Ice-T; dancer, musician and actor Mark Ballas; and NFL player, Devon Still, showing how matchy...
Dec 7, 2016 | Content marketing, Online video, Regulation
YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content. The vLogger, whose real name is Felix...
Dec 6, 2016 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today. The YouTube leaderboard, from Google,...
Dec 6, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research. This year’s TV ad campaigns took us by storm in November, but who won on social this...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 14, 2016 | Content marketing, Marketing through gaming
In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini. Case Study Summary...
