Nov 11, 2016 | Content marketing, Facebook marketing, Regulation
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives. Facing criticism that fake news on...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
Nov 9, 2016 | Content marketing, Social media
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales. For many, tomorrow’s John Lewis’ Christmas ad (teased in the image above)...
Nov 8, 2016 | Content marketing, Online video
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community. Dubbed #MadeForYou, the campaign celebrates creators whose channels range from science to spoken word poetry. The campaign also serves to signify that close to 200...
Nov 7, 2016 | Content marketing, E-commerce and E-retailing
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live. Following customer trials and team expansion, the platform which tailors video content into product websites to increase sales,...
Oct 25, 2016 | Content marketing, Online advertising
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content. The solution provides an end-to-end product for content producers...
Oct 21, 2016 | Content marketing, CPG, Online advertising, Online video
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice. The new ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby...
Oct 12, 2016 | Content marketing, Online video, Social media
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest. McDonald's Channel Us Trailer from Drum on Vimeo. The move puts into question the effect of so-called “influencer marketing” as a...
Oct 7, 2016 | Content marketing, Online video
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time. The study, from research and consulting firm, Strategy Analytics, is based on U.S. consumers spend of...
Oct 4, 2016 | Content marketing, Social media
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below… Jarlsberg invites foodies and movie fans to guess which famous...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Oct 3, 2016 | Content marketing, E-commerce and E-retailing, Social media
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week. Fashion magazine Vogue courted controversy last week after it published an article naming...
Sep 29, 2016 | Content marketing
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research. Latest figures from the Digital Publishers Revenue Index (DPRI) – a quarterly report of UK publishers from...
Sep 28, 2016 | Content marketing, Mobile, Online advertising, Online video
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study. The report, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of...
Sep 23, 2016 | Content marketing, Viral and buyrals
Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East. The crisis in the Middle East has led to many displaced families along with many more...
Sep 22, 2016 | Content marketing
Digital agency CHC Digital has launched London’s first free paper dedicated exclusively to all things tech called Faraday Tech News. The quarterly print magazine which will be handed out for free in places where London’s technorati congregate. Harrison Williams,...
Sep 12, 2016 | Content marketing
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences. After its US launch in June this year, the studio will now provide UK brands and agencies with data-led content marketing services. Yahoo Storytellers uses the...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 7, 2016 | Content marketing, Online advertising, Online video, Regulation
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. The move means that popular YouTube stars are being told that video are no longer...
Sep 6, 2016 | Content marketing, Online advertising
The majority (60%) of publishers expect the number of programmatic partnerships to rise in 2016, as the shift towards streamlined media trading is gaining momentum, according to new research. The latest figures from the Association for Online Publishing’s eighth...
