Feb 19, 2020 | Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, Instagram, Marketing transformation, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Feb 18, 2020 | Content marketing, Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Duolingo has teamed up with gaming company Rovio to put its language teaching owl into Angry Birds.
Feb 14, 2020 | Ad tech, Content marketing, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Feb 12, 2020 | E-commerce and E-retailing, Online video, UK
A new streaming service catering specifically to jazz fans, called ‘jazzed’, has been launched, and has selected British B2B music-tech company 7digital as its preferred music platform.
Feb 5, 2020 | Ad tech, Content marketing, Mobile, Mobile, Online advertising, Online video, Viral and buyrals
There has been continued growth in premium video ad views, as well as an increasing interest in addressable TV, according to new research.
Feb 5, 2020 | Ad tech, Content marketing, Online advertising, Online video, UK, UK digital marketing
Ad discrepancy levels have increased by nearly 150% when keyword-blocking tags or brand safety wrappers are present, according to new research.
Feb 4, 2020 | Ad tech, Clothing, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, Mobile, Online advertising, Online video, Social media, USA, Video, Viral, Viral and buyrals, WhatsApp
Mountain Dew, Avocados From Mexico and Rocket Mortgage were the top Super Bowl ads in terms of emotional impact, according to new research.
Feb 4, 2020 | Ad tech, Artificial intelligence, Content marketing, CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, IoT, Marketing transformation, Mobile, Online advertising, Online video, Skills, VR
As we enter 2020, what are the top priorities transformation for global companies? New research identifies the key areas to focus on.
Feb 3, 2020 | Ad tech, Ads, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Mobile, Mobile, Online advertising, Online video, Social, Video, Viral, WhatsApp
The Super Bowl is not only one of the biggest sporting events of the year, it’s also one of the biggest ad events, with brands battling for both TV viewers and social media clicks. We take a look at yesterday’s big game to pick the best (and worst) ads of the night.
Jan 30, 2020 | Ad tech, Clothing, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Instagram, IoT, Marketing through gaming, Marketing transformation, Mobile, Mobile, Motoring, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, Skills, Social media, UK, UK digital marketing, Viral and buyrals
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Jan 23, 2020 | Content marketing, E-commerce and E-retailing, Online video
lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
Jan 22, 2020 | Content marketing, Instagram, Marketing transformation, Mobile, Online video, Video, Viral, Viral and buyrals
Instagram has removed a button that was at the top of people’s feeds and directed people to IGTV, its long-form video hub, saying very few users have been clicking on it.
Jan 22, 2020 | Ad tech, Ads, Artificial intelligence, Content, Content marketing, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization, Skills, Social media
Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.
Jan 22, 2020 | Content, Content marketing, Instagram, Marketing transformation, Mobile, Online video, Social, Social media, Video, Viral, Viral and buyrals
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
Jan 21, 2020 | Ads, Content, Content marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Online video, Social media, USA, Video, Viral, Viral and buyrals
Super Bowl ad rates reached $4.51 million a piece for 30-second spots last year – the second-most expensive rates ever, but in game revenue fell, according to new research.
Jan 15, 2020 | Ad tech, Ads, Content marketing, Email marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Paid search, Programmatic, Search engine marketing, Search Engine Optimization, UK, UK digital marketing, Video, Viral, Viral and buyrals
The fourth quarter of 2019 saw UK marketing budgets saw a small return to growth after a stagnant period, according to new data.
Jan 13, 2020 | Ads, Content, Content marketing, Mobile, Online advertising, Online video, Video, Viral
A new paid video streaming service Quibi has launched, offering original short form Hollywood shows that are 10 minutes or shorter, part funded by ads.
Jan 8, 2020 | Ads, Online video, Regulation, UK
FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.
Jan 7, 2020 | Ad tech, Ads, Content, Content marketing, Online advertising, Online video, Social, Social media, Video, Viral, Viral and buyrals
Video ad tech company Tremor is to buy video advertising platform Unruly from News Corp, as the media giant bows out of ad tech.
Jan 6, 2020 | Ad tech, Ads, AR, Artificial intelligence, Content, FMCG digital marketing food and beverages, Healthcare, IoT, Marketing transformation, Mobile, Mobile, Online video, Skills, Social, Social media, Transformation, USA, Video, VR
CES in Las Vegas has just begun, showcasing cutting-edge gadgets, apps and products that could shape technology in the 20s, with ecommerce, short videos and facial recognition dominating the pre-event hype.
