Sep 13, 2016 | Online video
Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey. The poll of 4,000 consumers in the UK, France and Germany, which was commissioned by...
Sep 12, 2016 | Facebook marketing, Online video, Social media, UK
The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research. UK Social Media Demographics 2016 from We are Flint The report, from We are Flint, details the demographics of social media...
Sep 9, 2016 | Argentina, Brazil, China, Content marketing, E-commerce and E-retailing, Facebook marketing, France, Germany, India, Latin America, Marketing through gaming, Mexico, Mobile, Online advertising, Online video, Russia, Search engine marketing, Social media, South Africa, Twitter marketing, UK, Viral and buyrals, WhatsApp
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and...
Sep 7, 2016 | Online advertising, Online video, Social media, Twitter marketing
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content. Twitter is also letting brands sponsor Periscope live streams with the option to include pre-roll spots. The move will see broadcast titles of branded videos will...
Sep 7, 2016 | Content marketing, Online advertising, Online video, Regulation
YouTube is vetting videos and warning creators when their content is not ad friendly in an attempt to keep brands safe from controversy- upsetting many video creators in the process. The move means that popular YouTube stars are being told that video are no longer...
Sep 2, 2016 | Online advertising, Online video, Social media
YouTube personalities charge an average of $187,500 (£143,000) for each sponsored video, while Instagram and Snapchat endorsements are worth $75,000, according to new figures revealed by a US talent agency. Speaking to The New York Times, US agency Captiv8 said...
Sep 2, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video
The GoPro Channel will launch on Red Bull TV, marking the first step taken together since GoPro and Red Bull officially joined forces back in May. In May, GoPro joined forces with Red Bull for a multi-year partnership connecting two of the world’s most beloved brands...
Aug 31, 2016 | Online advertising, Online video
The Norwegian TV audience measurement steering committee has awarded Kantar the new contract for the provision of TV Ratings, to deliver a hybrid online video and TV ratings to advertisers in Norway. The service will run for five years initially from 2018, with the...
Aug 25, 2016 | Online video, Social media
Time spent on social networking and messaging apps is set to overtake linear TV use globally, according to new research. The data, from Global Web Index, found that since 2012, time devoted to linear TV has remained largely stable, albeit with a gentle downward trend...
Aug 24, 2016 | Online advertising, Online video
Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them. Emotion measurement firm Realeyes and Lucid, an audience platform for sourcing and understanding “human...
Aug 22, 2016 | Online advertising, Online video, Viral and buyrals
In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below… The...
Aug 22, 2016 | E-commerce and E-retailing, Online video
Account sharing of popular TV streaming services such as Netflix and NOW TV has increased by 57% in 12 months – meaning that 41% now share their subscription with friends and family, according to new research. New research by broadband and TV comparison site...
Aug 18, 2016 | Online advertising, Online video, Viral and buyrals
Viral marketing appeals because of its low cost and organic nature – consumers share the message, rather than being pushed by the brand. This new infographic from One Productions offers viral marketing tips to stand out in an increasingly crowded market… Some...
Aug 12, 2016 | Online advertising, Online video, Regulation, Social media
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements. In the first case, the CMA has...
Aug 12, 2016 | Content marketing, Online advertising, Online video
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research. The study, from Nielsen, identifies the rise of branded content, such as how-to videos or short film...
Aug 11, 2016 | Online advertising, Online video, Viral and buyrals
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below… The ad, created by The Martin Agency from American...
Aug 5, 2016 | Online video
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research. With the Olympics due to start on Friday 5th August, new research...
Aug 5, 2016 | Mobile, Online advertising, Online video
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study. Adobe Digital Insights: Rio Olympics 2016 And European Athlete Insights from Adobe The analysis, using...
Aug 4, 2016 | Online advertising, Online video, Viral and buyrals
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research. The study, from YouTube, also features a list of top trending ads that offers...
Aug 3, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. The social network has been keen to get publishers on board its Live service...
