Apr 2, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below… The ad created by...
Apr 2, 2013 | Online video
Online video sites now account for five per cent of all online usage compared to four per cent in 2011, according to new research. The data, from Experian Hitwise, indicates that UK internet users are now making over a billion visits a month to video sites, an...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 21, 2013 | France, Online video
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube. The Wall Street Journal reports that Yahoo is planning to buy about 75% of online video website,...
Mar 20, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online video, Social media
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research. This new infographic, from Intel, also that Amazon rings up about $83,000 in...
Mar 20, 2013 | Online video, Social media
Simon Cowell has taken his search for the next musical superstar online, asking artists to take part a new viral singing competition, You Generation. Watch a video promoting the competition below: The TV and music mogul’s company Syco is teaming up with the YouTube...
Mar 19, 2013 | Online video, Viral and buyrals
On the back of its previous YouTube triumphs, Old Spice has continued its off-the-wall digital marketing with a new video series , following the exploits of its new marketing director ‘Mr Wolfdog’- who just happens to be a wild animal. See why it’s our viral of the...
Mar 13, 2013 | Online video
Video-sharing site Vimeo has launched an on-demand pay-per-view model, letting users make money from video- provided they have a big enough audience. Watch a video from Vimeo promoting the new service below: Launched at the SXSW conference in Texas, the...
Mar 12, 2013 | Content marketing, Online video
In a surprise move, Microsoft has reversed its decision to ditch Flash support for its new Internet Explorer and Windows 8 products. “We believe having more sites ‘just work’ in IE10 improves the experience for consumers, businesses, and...
Mar 11, 2013 | Online advertising, Online video
YouTube’s ‘One Channel’, a new look channel design for video content creators, has gone live after a short beta test, as the firm looks to boost its online video advertising revenues. Watch YouTube’s One Channel introduction video below: The move forms part of...
Mar 8, 2013 | Content marketing, Online advertising, Online video, Regulation
Web and mobile app TVCatchup suffered a setback this week, after the European Court of Justice ruled that broadcasters can block Internet platforms from streaming their output on the web. Following the ruling, TVCatchup insisted that it is “here to stay”...
Mar 7, 2013 | Content marketing, Online video
Google is reportedly planning two music subscriptions services for YouTube and Google Play. According to a report in Fortune, YouTube is planning to launch a streaming music service later this year with ad-supported free access and ad-free subscription options. Citing...
Mar 6, 2013 | Online advertising, Online video, Social media, Viral and buyrals
As social media and blogging sites pull readers away from traditional newspapers and their websites, one publisher decided to fight back with this clever banner campaign that highlights how opinions shared on social media aren’t always reliable. See why it’s our...
Feb 28, 2013 | Content marketing, Online video
Streaming services such as Spotify and YouTube have given the UK industry its first increase in profits recorded in 15 years, according to new reports. The details emerged in two reports that were released this week. The IFPI Digital Music Report showed a 0.3% rise,...
Feb 28, 2013 | Facebook marketing, Online advertising, Online video, Regulation, Russia, Search engine marketing, Social media
This video takes a look at the EU’s laws on personal data protection and some of the online privacy guidelines and best practices in this field. The BEUC, The European Consumer Organisation in Brussels gives here an overview of the types of very personal digital data...
Feb 27, 2013 | Online video, South Africa
This social media campaign from Cape Town Tourism invited users to take a virtual tour of the South African city, getting 350,000 highly engaged users in the process. See why it’s our video viral of the week below… Back in September 2012, Cape Town Tourism briefed...
Feb 26, 2013 | Content marketing, Mobile, Online video
Mobile users in the US and Europe are more likely to stream user generated videos, while tablet users stream more TV shows, according to new research looking into the media habits of people on the move. The US/European Consumer Mobile Streaming Survey from Rovi...
Feb 22, 2013 | Online video, Russia, Viral and buyrals
Russian news broadcaster RT’s footage of the Siberian meteor blast has become the most watched video in 2013 on YouTube, and pipping ‘Gangnam Style’ as the fastest growing viral ever. The blast, which hit Russia’s Chelyabinsk region on the morning of...
