Blood pressure study: Which website issue cause users the most stress?
Slow loading pages cause users the most stress, followed by pop-ups, broken pages and auto-playing music and videos, according to a new blood pressure level study.
Top 20 video ads of 2020: TikTok dances, sports mashups and mouldy Whoppers
From robotic ‘Trick or Treat’ doors to Groundhog Day remakes, 2020 was big year for video marketing as brands accelerated their move online. Advertisers tackled the Covid crisis with stories of unity, courage and reassurance. To round off the year, our team has assembled 20 standout video ads from around the world for your viewing pleasure…
Top 10 Christmas ads on YouTube: Smyths Toys and JD Sports are surprise winners
YouTube has announced its Christmas Ads leaderboard, with a few surprises within the top 10.
Movies go digital first: Warner bros to put entire 2021 film roster online same day as cinemas
Film maker Warner Bros has announced that all its 2021 movie releases, including Dune and Matrix 4, will available to stream instantly in the US the same day as their cinema release.
Joe Wicks, KSI and Sherrie Silver join YouTube for talent showcase ‘The Rise’
YouTube UK has launched ‘The Rise’, a first-of-its kind launch and celebration of the voices who are keeping Britain on the cutting edge of culture and creativity around the world.
7 global video ad trends for 2021: Addressable TV and data-layered campaigns will thrive
Connected TV, programmatic ads and supply path optimisation are among the key trends for next year, according to new research.
Top 10 tech influencers: Healthcare tops list
Politicians and civil servants make up 40% of the top 10 tech influencers in the UK, showing the importance of health tech in managing the pandemic’s impacts, according to new research.
ViiV Healthcare and Shutterstock Studios unite to tackle outdated perceptions of HIV with ‘HIV in View’
Commemorating World AIDS Day this week ViiV Healthcare and Shutterstock Studios have partnered to launch “HIV in View,” an online photo gallery created to help shift the world’s perception of HIV and move away from outdated stereotypes.
Audio brand trends 2021: how the sound of brands will change next year
The 2020s are shaping up to be the decade of audio and sonic branding alongside visual branding and UX, which is becoming a key element of brands strategy, tech innovation and marketing. global audio brand agency amp has identified four burgeoning trends that will go mainstream in 2021, changing the way we listen to and interact with brands.
Facebook pays UK publishers millions to license news stories
Facebook has agreed a deal with mainstream news outlets in the UK to pay for content next year, as the social network comes under pressure from the government over its dominance in advertising.
John Lewis launches Christmas trends campaign on Pinterest
Pinterest and John Lewis & Partners have launched a co-branded Christmas trends campaign offering gift and decorating ideas for the festive period.
Making a campaign during lockdown: PagoFX by Santander reveals how it was done
Earlier this year, Santander launched PagoFX, an international transfer, service. Here, the financial giant reveals how it managed to produce a full campaign during a pandemic.
Aardman and Cats Protection unveil tear-jerking Christmas ad
Animation studio Aardman have teamed up with feline charity Cats Protection and TV presenter Holly Willoughby for the charity’s Christmas campaign “Casper’s Magical Journey”, inspired by the true story of a young boy and his missing cat.
Global internet trends: COVID-19 crisis ‘accentuating the need to bridge digital divides’
Improved Internet connectivity and skills have helped many countries to cope with the health and economic crisis from COVID-19. Yet the pandemic has raised the bar for the digital transition and underscores the need to close the digital divides that risk leaving some people and firms worse off than others in a post-COVID world, according to a new OECD report.
Sainsbury’s secures number one spot in top 10 Christmas ad rankings
Sainsbury’s has decisively taken the top spot in Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and LEGO broke into the top ten for the first time.
No filter: Orange France launches funny festive ad ‘Unicorn Grandad’
Publicis Conseil has created a different kind of Christmas for Orange this year in the new festive campaign that the funny and heartwarming story of a grandad who is given a smartphone on Christmas Eve.
Revealed: The Top 10 Irish Influencers
We’re living in an age where celebrity status is no longer confined to traditional ‘celebrities’. Today, if you have something to say and a mobile phone in hand, the possibilities are endless. By creating unique and engaging content and gradually building up an astonishing following on Instagram, TikTok, YouTube, or Twitter, people from all walks of life can become an influencer and get their voices heard.
Spotify paid subscribers soar by 27%
Spotify grew its paid subscriber base by 27% in Q3 2020 to 144 million. Its monthly active users also increased by 29% year-over-year (YoY) to 320 million.
Slogans work: 50% of people ‘look to a slogan to understand a company’s purpose
A brand slogan has the power to influence purchasing decisions, according to data released today. Nearly half of people (47%) said a company’s slogan or mission statement was important when they were deciding to make a purchase.
Top five Christmas ads: John Lewis still dominates page views
With Christmas ads now live on our screens, new data from Taboola analyses how the ads have impacted each brands’ pageviews and the changing consumer behaviour around the big ‘reveal’.
