Video advertising platform Unruly has struck a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX.
Immersive technologies such as augmented and virtual reality and 3D content can enhance consumer purchasing confidence and increase online sales, especially critical as we approach the Christmas period, according to a new report.
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Amazon has launched its UK Christmas advert that tackles the Covid crisis with an uplifting tale of a young determined dancer.
The Ozone Project, a joint initiative from some of the UKs largest news publishers, has ramped up investment to accelerate its premium digital advertising platform.
L’Oréal Paris has launched a digital make-up line that works on live video using augmented reality technology.
Fashion brand Gap has deleted a tweet about the US presidential election after it sparked criticism on social media.
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality industry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Portal from Facebook has today launched its UK Christmas campaign with footballing legend, Ian Wright to show how Portal from Facebook can help families keep traditions alive, when many will not be able to see each other over the holiday period.
Despite trailing Donald Trump’s campaign website in Google search visibility for many months, in recent weeks Biden’s site joebiden.com has improved its organic search performance while donaldjtrump.com has nosedived according to new research.
Meetrics and NewsGuard have teamed up to fight fake news, with a solution is able to detect disinformation and misinformation using human intelligence instead of an algorithm.
Nearly three-quarters (70%) of UK consumers state they are more likely to remember an ad when it appears next to contextually relevant content online.
The UK ad market is now not expected to recover fully until 2022, as the global pandemic continues to hit marketing budgets, according to the latest WARC adspend forecast.
TikTok has formed a global partnership with the e-commerce platform Shopify, as the popular video sharing app expands its social commerce ambitions.
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Experience analytics firm Contentsquare, has bought web performance monitoring company, Dareboost, which forms a key part of the company’s new Find & Fix product.
Global ad spend grew 56.4% in the third quarter of 2020, making average spend nearly double its level at the lowest point of the pandemic in late March, according to new research.
Agency Starcom has launched of a new campaign for KP Snacks’ McCoy’s Muchos tortilla snacks featuring commentary from the well-known presenter and comedian Alex Brooker who is doing the voice over for the creative.
UK ad spend has fallen sharply for the third quarter in a row as marketers grapple with Covid-19 restrictions, Brexit and economic uncertainty, according to new data.
Shaving brand Gillette has launched a new campaign in France showcasing ‘shaving moments’, as part of a new collaboration with a French film school.
