Apr 9, 2013 | Content marketing
Leading publishers in the UK expect their revenues from digital to grow 15% this year, with increased focus on technology and data to boost ad and subscription revenues, according to a new survey. The survey, from the Association of Online Publishers, found publishers...
Apr 9, 2013 | Content marketing, Online video
Telecom equipment maker Ericsson is to buy Microsoft’s Mediaroom, a software tool that lets operators deliver TV over the Internet. Mediaroom powers 22 million set-top boxes in 11 million subscriber households worldwide. The purchase will make Ericsson the leading...
Apr 5, 2013 | Online video
YouTube dance phenomenon The Harlem Shake has generated over one billion video views in just 40 days. According to web monitoring firm Visible Measures, it only took the viral sensation 40 days to reach 1 billion views. From the day when the first video was uploaded...
Apr 5, 2013 | Content marketing, Mobile
BlackBerry has announced that its BBM Music service is to shut down, less than a year and a half after its launch. The Canadian firm will pull the plug on the music-sharing platform on June 2, with paying customers being billed for the last time in April. BBM Music...
Apr 5, 2013 | Content marketing
New licensing deals with the likes of Google Play, Vevo and Microsoft Xbox have helped to boost UK revenues from online music services by more than 32% in 2012, overtaking royalties from the radio industry for the first time, according to new data. An end-of-year...
Apr 4, 2013 | Online advertising, Online video, Social media, South Africa
South Africans are reading fewer newspapers and magazines and watching less TV because they are spending more time online, according to a new study. The research, from the Digital Media and Marketing Association (DMMA), also indicates that three out of four South...
Apr 2, 2013 | Online advertising, Online video
April Fools’ day has become a big event on the internet, as the web is flooded with pranks (and companies try to get a bit of free publicity). We’ve rounded-up some of the best spoofs to hit the web this year- including YouTube ‘shutting down’,...
Apr 2, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Swapping electronic Apples for edible ones, this commercial from Carlsberg brand Somersby Cider has become a YouTube hit, racking up over 1 million views within a week and plenty of social media shares. See why it’s our video viral of the week below… The ad created by...
Apr 2, 2013 | Online video
Online video sites now account for five per cent of all online usage compared to four per cent in 2011, according to new research. The data, from Experian Hitwise, indicates that UK internet users are now making over a billion visits a month to video sites, an...
Apr 2, 2013 | Australia and New Zealand, Content marketing, Mobile
Almost half (42 per cent) of 25 to 34 year olds are likely to turn to TV as their primary medium for finding out breaking news, with 66 per cent then turning to the internet to find out more information. Over two-fifths (83%) of table owners are using it alongside...
Mar 28, 2013 | Content marketing
News International is to start charging readers to access the Sun newspaper online later this year, as the firm continues its paid content strategy amid rising competition from digital news outlets. The news follows similar announcements over the past few days from...
Mar 28, 2013 | Content marketing, Mobile
Flipboard has updated its popular digital magazine app for iOS, letting users curate their own personal magazines from selected news feeds. Previously, Flipboard highlighted articles and photos user’s friends were sharing on Facebook and Twitter by turning them...
Mar 28, 2013 | CPG, Mobile, Online advertising, Online video, Social media
Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks. The ‘Nature Of Performance’ campaign centres around an iPhone app called Foap, that lets users upload and sell...
Mar 27, 2013 | Content marketing
The Daily Telegraph has become the latest UK newspaper to charge for access to its website, as traditional news outlets continue to compete with digital competition from search engines, news aggregators and blogs. Under the new scheme, Telegraph readers wuill need to...
Mar 26, 2013 | Content marketing, Mobile
Yahoo has bought Summly, a news reader app created by UK teenager Nick D’Aloisio, in a deal reportedly worth millions of pounds. Launched back in December 2011, Summly is an iPhone and iPad app that aims to simplify the way consumers get information on their...
Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing
When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This...
Mar 22, 2013 | Content marketing, Social media
Google is planning to unify its various messenger platforms under the single platform ‘Babble’, according to a new report. Technology blog Geek reports that the platform unites Google Talk, Hangout, Voice, Messenger and Chat for Drive. It will mean users will be able...
Mar 21, 2013 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
The data shows that blogs are more likely to influence a consumer more than Facebook and YouTube. Bloggers tend to be more honest in their reviews, providing potential customers with impartial advice. Social networks such as Pinterest and Instagram where consumers can...
Mar 21, 2013 | France, Online video
Yahoo is reportedly in talks to acquire a controlling stake in popular video sharing platform Dailymotion, in a move that would put it in closer competition with YouTube. The Wall Street Journal reports that Yahoo is planning to buy about 75% of online video website,...
Mar 20, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online video, Social media
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research. This new infographic, from Intel, also that Amazon rings up about $83,000 in...
