Guardian Labs is working with TENA on a new, long-running campaign, The Last Taboo, which will feature across the Guardian’s video, online and print advertising spaces throughout the year.
With lockdown policies in effect amid Covid-19, Nike has launched “Living Room Cup,” a digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges.
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
A week after hitting the market, short video streaming service Quibi has announced that it has reached 1.7m downloads since launching, higher than analysts expected.
Broadcasters and content creators have been urged to consider the accessibility of their critical communications following the outbreak of coronavirus.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.
Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.
Consumers are increasingly expecting companies to ‘step up’ as people are beginning to worry more about their finances than their health as the Coronavirus pandemic progresses across the world, according to a new global survey.
With consumers homebound, marketing budgets and ad performance are under the microscope, new data looks at how brands and advertisers are adapting to new TV viewing and response patterns under COVID-19 conditions.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Partnership enables advertisers and publishers to put in place Coronavirus brand suitability protections for video content
Procter & Gamble has teamed up with social media influencer Charli D’Amelio to promote a different kind of dance challenge: the “distance dance.”
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
Mobile video ads in the UK are ahead of the global average for viewability and time spent, but display ads lag slightly behind, according to new research.
Shutterstock has launched its footage library availability for mobile users on iOS and Android.
To help combat the spread of false information, search experience cloud company Yext is today announcing a collaboration with the State of New Jersey to deliver to its citizens accurate, up-to-date information about COVID-19 with a new online information hub.
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
Google has announced it is skipping its traditional April Fools’ Day jokes and pranks across its platforms due to the coronavirus pandemic.
