Eve Online players get personalised video updates
Popular online multiplayer game EVE Online was forced to cancel its annual fanfest last month – but makers CCP Games are using personalised video to engage its audience and create a social buzz.
Tena talks sex in #Ageless campaign
Tena’s new #Ageless campaign talks sex to challenge perceptions of ageing and incontinence
14% of Brits buy Disney+ subscription as UK faces prolonged time indoors
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
Auto Trader launches ‘Eau De Car’ campaign
Auto Trader is launching its latest New Car marketing campaign centred around the smell of success, with a creative designed to get people talking.
John West promotes healthy lifestyles with campaign to ‘Get Yourself Shipshape’
John West, has launched its ‘Get Yourself Shipshape’ campaign for 2020 to encourage and inspire healthy, active lifestyles across the nation.
Women in ads in 2020: Less stereotyping (but also less feminism)
A new study has revealed that female stereotypes in advertising are declining: only a quarter (28%) of UK women now say they feel pressure from ads to look and act a certain way, compared to 49% in 2017.
TV viewing audiences ‘still prefer traditional channels’
Over half of UK households say they mainly watch programmes on the five traditional channels, up from 46% two years earlier, according to new research.
Instagram takes on YouTube with IGTV ads
Instagram has revealed plans to sell advertisements in IGTV, its home for longer videos, a bid to compete with YouTube for a larger share of the booming market for online video.
Sky overtakes P&G to become UK’s biggest traditional advertising spender
Sky was the UK’s biggest spender in traditional advertising in 2019, according to new data.
Marketers say search optimisation was the #1 use for a CMS in 2019
Search optimisation has topped the list of CMS usage in 2019, with 44% of IT teams saying ranking it as the number one use case, according to new research.
A third of customers ‘want more than just points for their loyalty’
A third of customers (34%) are demanding more tailored and alternative benefits for their loyalty instead of points – the strongest appeal coming from Millennials and Centennials, according to new research.
Ad of the week: Three’s epic new ad for 5G Britain
Three’s biggest ever ad campaign aims to be the antidote to winter blues and bleak forecasts with an optimistic glimpse into Britain’s 5G-powered future, complete with holographic Lewis Capaldi and VR space battles.
Dutch media tech giant Azerion buys Collective Media Europe to boost ad tech in Europe
Netherlands-based media and entertainment business Azerion has bought Collective Media Europe.
Twitter takes on Snapchat and Instagram with vanishing ‘Fleets’
Twitter has begun testing “fleets,” tweets that self-destruct after 24 hours, a format first popularised by Snapchat’s Stories and later Instagram.
Twitter fail: Snickers sparks outrage for Welsh language joke
Chocolate bar brand Snickers has apologised after sending out a tweet this week comparing Welsh place names to ‘someone sitting on a keyboard’.
The most read about women online: Greta Thunberg, Angela Merkel and Megan Rapinoe top list
Ahead of International Women’s Day, Taboola conducted a global analysis of more than 100 women who made the headlines in 2019.
MediaCom partners with Luke Shires Marketing to innovate UK Theatre & Arts sector
MediaCom UK’s The Entertainment Division (TED) has partnered with theatre and arts marketing company Luke Shires Marketing (LSM).
Ad fraud threat alert: the 404bot scheme stealing your media spend
A new ad bot scheme is posing a threat to advertisers worldwide, by generating fake browser data and creating fabricated URLs to their media spend, according to new research.
Highest paid YouTube influencers: The 7 year old earning over $70,000 per day
As YouTube influencers get more popular, new research reveals the highest paid social media stars on the platform.
Savoury pastry brand Higgidy appoints Kazoo to run its Pie Week PR campaign
Savoury pastry brand Higgidy, has appointed Kazoo Communications to run its Pie Week PR campaign this March.
